Cookie Consent by Free Privacy Policy website Steyr® design flair recognised by Red Dot Design award for Terrus CVT
march 31, 2022 - Steyr

Steyr® design flair recognised by Red Dot Design award for Terrus CVT

Flagship tractor line given international accolade acknowledging importance of machine’s style, form and structure / Latest recognition adds to haul of prizes for refreshed range which includes ‘Excellent Product Design’ category winner in 2022 German #design Awards 

The #terruscvt, the STEYR® flagship tractor range that was subject to significant revision when the model’s second generation was launched in 2021, has received a major international #design award that recognises the contribution of key styling features to its capabilities, comfort and efficiency. The decision of the jury to grant the #terruscvt a Product #design category distinction in the 2022 Red Dot Design Award scheme is the latest accolade for the new #steyr #terruscvt launched in 2021.

The international #design jury that judges the Red Dot entries assessed a record number of products from firms and #design studios for the 2022 awards, in an evaluation process lasting several days. Entries from companies across the world were scrutinised, and assessments made of #design quality and degree of innovation. As a winner in the Product #design category, the Terrus CVT will feature in the next edition of the Red Dot #design Yearbook, and be presented in the winners’ area of the www.red-dot.org website. The award will be given at a ceremony in #essen, #germany, on 20 June.

A new generation

The second-generation #terruscvt tractors were released last year, succeeding the original range launched in 2015. Comprising a trio of models from 250-300hp with standard CVT transmissions, the design of the new #terruscvt range is influenced by STEYR’s ‘avantgarde’ philosophy. The form of the original #terruscvt was refreshed both externally and in the cabin, blending style and practical purpose. #davidwilkie, director of the #design Centre at STEYR’s parent, CNH Industrial, and head of the team behind the new Terrus CVT’s styling, says the intention behind the external #design was to create a look bold and groundbreaking at first sight, but with practicality beneath.  

“STEYR is known for thought-through #design, and our aim was to take the style and form beyond the look. There’s evidence of this all through the cabin, where we created a new ergonomic environment for the operator, featuring greater comfort, space and quality. The all-new Multicontroller III armrest is a prime example, with rethought form and function. It is customisable to operator preferences or application requirements, making operation more  intuitive, more enjoyable, and ultimately more productive.

“But the #design challenges we set ourselves began even before the point the driver actually takes a seat. We sought to create a wide and welcoming entrance area, with steps that form a staircase to  greet the operator when approaching the working office. In the cabin itself, we integrated a comfortable passenger seat that also serves as a mobile office table. And once in the seat, we wanted the driver to have easy access to a range of useful integral storage, including a cooled storage compartment. These small details of practicality were formed into part of the overall interior style.  

“Systems that manage tractor and implement data were also a key part of the #design. Data can be recorded instantly and automatically, and are accessible on the farm PC via the MySTEYR.com web portal, or the S-Fleet mobile app on the manager/owner’s smart device. It’s also possible to see the location of machines and monitor performance indicators. Two-way data transfer means data and instructions such as field maps can also be sent to the tractor from a smart device or PC.

“The #design team behind the new #steyr Terrus CVT is delighted with the Red Dot jury’s recognition of our commitment to blending style and #design with quality, capability, efficiency and sustainability. It’s fitting that #steyr, which has a reputation for style that matches the one it has for quality, should be the recipient of such an award with the new #terruscvt.”  

You might be interested in

march 02, 2022
september 25, 2019
september 11, 2019

New Holland Agriculture has unveiled a T5.140 Dynamic Command™ in a livery specially designed to celebrate its sponsorship of the ...

CNH Industrial partnered with the Annual Car #design News Awards #China in challenging young #design students across #China to try...

Consolidating technology, performance, power and style, #fptindustrial takes the occasion of the Cannes Yachting Festival to intro...