Cookie Consent by Free Privacy Policy website The successful Citroën Ami is now featured in Mister-Auto.com’s online catalogue
march 31, 2022 - Citroen

The successful Citroën Ami is now featured in Mister-Auto.com’s online catalogue

  • Citroën is expanding its retail offering for Ami, which can now be ordered online from Mister-Auto, the accessory and spare part specialist.
  • The unique ecosystem developed specifically to market Ami corresponds to new consumption patterns and is designed to make customers' lives easier and #mobility more accessible. The choice of retailer and the availability of online ordering, at the heart of the process, are crucial elements in this model's success, with almost 60% of Ami orders placed directly online.
  • The leader of the quadricycle market in #france in January, Ami has been a roaring success since launch, with already more than 16,000 customers in Europe, a rollout to new countries such as Turkey, and the introduction of My Ami Cargo commercial version.

Citroën has now expanded its sales channels for Ami in #france by making its quadricycle available on mister-auto.com/citroen/ami/, which offers more than 1 million vehicle parts and accessories. 1.6 million unique visitors use the digital platform each month, including both customers maintaining their vehicle themselves and garages. While Mister- Auto's #onlinecatalogue previously offered Ami accessories, its customers will now be able to discover the entire Ami range and become in their turn happy Ami owners.

Ami customers have one thing in common: a need for simple, affordable and safe electric #mobility that is easily accessible via modern retail practices – just as with everyday mass market products. Citroën Ami's success is linked to its unique ecosystem, starting with its digital pathway that guides the consumer from discovering the product to making an online purchase. At any time, using their smartphone, consumers can browse the site, request a test drive from home without having to move, order their Ami and choose their delivery location.

With Ami, Citroën has innovated by opting for a multichannel sales approach to allow Ami to seek out and engage with its customers. Thus Mister-Auto has joined the 240 participating Citroën dealers, the 40 Euro Repar Car Service garages and the 40 Fnac and Darty stores.​

Finally, for consumers needing reassurance before buying, Citroën created in May 2021 the "My Ami SuperFan" programme, 65 ambassadors chosen from Ami customers. Citroën came up with the original idea of giving people who want to discover Ami in a different way the chance to talk with a real user who would love to share his experience. In just a few clicks, consumers can book an appointment with an ambassador on the Citroën Ami website!

The combination of online sales and original points of contact is a source of success that allows Citroën to meet new customers, with 81% of Ami purchasers who are not Citroën customers.

Ami is continuing to rise in popularity and has already won over more than 16,000 European customers since its launch. January figures for #france show that this phenomenon is far and away the leader in the quadricycle market. Six months after its commercial launch in Belgium, it is the market's best-selling quadricycle. Italy is in second place in terms of orders. The rollout in Spain and Portugal is also promising. Orders in the United Kingdom will open in spring. And Ami is also available beyong European borders, in Morocco and Turkey.