2022 Alpina Press Release Alpina X Val Thorens Partnership EN
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march 29, 2022 - Alpina
New partnership Alpina becomes the timekeeping partner of the French ski resort of Val Thorens
Located in Savoie, in the Vallée des Belleville in France, #valthorens is not only the highest ski resort in Europe (2,300 metres) and the culminating point of the 3 Vallées ski region, it also forms part of the largest ski area in the world with 600 km of slopes. 7 times elected best resort in the world and 9 times the best resort in France by the World Ski Awards, #valthorens not only offers an amazing panorama to nature lovers, but also a huge playground to be enjoyed without reserve by sports enthusiasts seeking thrills and extreme challenges.
A young, sporting, welcoming and international destination, #valthorens will celebrate the 50 years of happiness it has given to its visitors and inhabitants next season (2022-23). Having already maintained close links with #valthorens for several years, #Alpina is celebrating this anniversary a little in advance by becoming the timekeeping partner of the resort in 2022.
Look, it’s time to go!
This year, all the white gold and winter sports enthusiasts are being notified in real time every time it snows thanks to a “Powder Alarm”, redirecting towards a snowcam displaying the time on an #Alpina clock - representing the dial of its iconic Alpiner4 Automatic watch - and a Salomon ski measuring how much snow has fallen. Just what’s needed to spur you to get your kit on and get out onto the slopes.
Alpina, #valthorens and skicross
The story linking #Alpina to #valthorens goes back several years. The French capital of skicross, this discipline whereby four athletes compete against each other on a technical course comprising banked turns, bumps and jumps makes it a spectacular one. #valthorens traditionally each year hosts two stages of the Skicross World Cup, of which #Alpina has been the Official Timekeeper for the past three seasons. And this connection between the #valthorens Sports Club was created in particular through the Olympic skicross champion (2014) from the resort, Jean-Frédéric Chapuis, who has been a member of the #Alpina team of athletes since 2017.
Drawing its inspiration from the mountains since its creation in 1883, #Alpina attaches great important to supporting sportspeople as well as the environments in which they express themselves. Since #Alpina had already forged a solid relationship with the French skier, its rapprochement to the resort came naturally, resulting in it now becoming the timekeeping partner of #valthorens for 2022.
Further information in the press release to download
2022 Alpina X Val Thorens Skicross World Cup 2021-22 Jean Frédéric Chapuis
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2022 Alpina X Val Thorens Skicross World Cup 2021-22 (1)
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2022 Alpina X Val Thorens Ski Resort Credit T.Loubere
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2022 Alpina X Val Thorens Skicross World Cup 2021-22 (3)
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2022 Alpina X Val Thorens Skicross World Cup 2021-22 (2)
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2022 Alpina X Val Thorens Snowcam
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2022 Alpina X Val Thorens Jean Frédéric Chapuis
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2021 Alpina AL-525G5AQ6 Alpiner4 Automatic Lifestyle HD
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2021 Alpina AL-525G5AQ6 Alpiner4 Automatic Front HD
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