Press release
129KB
march 21, 2022 - Mercedes-Benz
The Mercedes-AMG Petronas Formula 1 Team welcomes Eight Sleep as official team supplier
The Mercedes-AMG Petronas F1 Team is pleased to announce #eightsleep, the world's first sleep #fitness company, as Official Team Supplier to support the team’s preparations for an expansive 2022 Formula 1 schedule. The team’s drivers #lewishamilton and #georgerussell, as well as Team Principal and CEO, #totowolff, will have access to Eight Sleep’s suite of products to optimise their sleep and ensure peak performance this season and next.
The team rigorously looks for ways to improve the performance of the car and the team. Eight Sleep’s next-generation sleep technology is engineered to support the technical and human demands of the intense 2022 F1 schedule, enabling the eight-time World Champions to maintain peak performance levels. More than 200 professional athletes rely on #eightsleep to power their recovery through the Pod Pro’s advanced thermoregulation and sleep technology.
Eight Sleep branding will feature on the team’s challenger for the 2022 season, the Mercedes-AMG F1 W13 E Performance, for the duration of the season including the inaugural Miami Grand Prix in May. #eightsleep will support our team members throughout the season with their innovative sleep technology to ensure effective recovery and maintain energy levels.
“Our team is made up of over 2,000 people across Brackley and Brixworth, all of whom perform at their peak every day in a sport where every single detail matters,” said #totowolff, Team Principal and CEO of the Mercedes-AMG Petronas F1 Team. “To achieve the level of sustained performance that is required to compete in Formula 1, we are relentless in exploring all possible optimisations, including sleep. By partnering with #eightsleep we are looking to utilise their technology during the upcoming season while also spreading a key message about the importance of recovery when you aim for peak performance.”
“Eight Sleep, and myself personally, are thrilled to partner with Mercedes-AMG Petronas Formula One and power their team’s sleep so they can continue to perform at the highest level,” said #matteofranceschetti, Co-Founder and CEO of #eightsleep. “Growing up in Italy, Formula One was a huge part of my life – from #racing cars with my father to starting my first business taking pictures of #racing cars at local tracks. Mercedes-AMG Petronas F1’s commitment to constant innovation and improvement is what we strive for at #eightsleep. We will work together to improve the team’s sleep and recovery for a successful win at this year’s Grand Prix races.”
“We’re delighted to welcome #eightsleep to the team and to start working with them to develop and innovate around our sleep and recovery programmes,” said #richardsanders, Commercial Director of the Mercedes-AMG Petronas F1 Team. “Eight Sleep’s approach to reimagining sleep is very similar to how we operate. They’re obsessed with performance, the fine details and ensuring our team gets the rest they need to perform at their very best.
Related news |
||
|
|
|
april 07, 2024
|
april 06, 2024
|
march 24, 2024
|
|
Strategy intrigue adds to fascinating, but ultimately frustrating, Grand Prix at SuzukaGeorge Russell finished P7 and Lewis Hamilt... |
Close qualifying session sets up interesting race at SuzukaLewis Hamilton qualified P7 and George Russell P9 in a tight qualifying... |
Tough end to challenging weekend down underBoth George Russell and Lewis Hamilton failed to finish Sunday's Australian Grand Prix.... |
Download all 
You might be interested in |
||
|
|
|
march 23, 2024
|
march 10, 2024
|
march 09, 2024
|
|
Difficult qualifying session dampens early promise from FP3George Russell qualified seventh and Lewis Hamilton 11th for the Austra... |
Tough evening on the shores of the Red Sea for the teamGeorge Russell finished sixth and Lewis Hamilton ninth in this evening's Sa... |
Frustrating qualifying session leaves team starting on fourth row for Saturday's raceGeorge Russell qualified seventh and Lewis Ha... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness