Press release
135KB
march 04, 2022 - Elie Saab
Elie Saab Maison opens in Paris
THE HOME COLLECTION OF THE HAUTE COUTURE BRAND ARRIVES IN THE HEART OF THE FRENCH CAPITAL.
Paris, 02.03.2022. #eliesaab and #corporatebrandmaison are proud to announce the opening
of the first #eliesaabmaison showroom in Paris, in partnership with AD Home. The space is
located in the beating heart of the French capital, next to the Brand's Flagship Store. If Beirut is
the designer's hometown, the place where his remarkable journey began, Paris is undoubtedly the
city that has provided the Brand with more inspiration than any other.
Located just a few steps away from the Champs-Elysées, next to ELIE SAAB’s Boutique in Avenue
George V, the space will be inaugurated in occasion of fashion week, thus celebrating a special
partnership between fashion and #design. #eliesaabmaison arrives in the center of the Golden
Triangle, an ideal space where you can find the most exclusive international high fashion brands
and the most prestigious addresses in the French capital. A unique location with a magical
ambience created by the amazing Art Déco testimonials, the predominant architectural style of
this neighborhood's buildings and squares, whose references are found in the style of the furniture
items of the Haute Couture Brand.
“Paris is a special, unique and magical place. It is the place I call home, along with Beirut, where it
all started. Paris has always inspired my art, with its inimitable style, in which I have transferred my
personal ideal of elegance, inspired by this city in many ways. The opening of the showroom
dedicated to the Maison collection is another step of the journey. It’s an essential stage of a
voyage that touches the places most dear to me, where you want to be and not where you have to
be.” States #eliesaab.
“This opening certainly marks an essential moment in #eliesaab Maison’s international
development process, which is proceeding according to the plans we had announced at the time
of its presentation. The Paris showroom is linked to that of Beirut, underlining an intimate bond
between the collection and the Brand’s most significant places, capable of transferring, into the
furnishing objects, the same aesthetic and value codes that have made it so popular, so loved, in
the Haute Couture world. The alliance with a prestigious partner such as Ad Home, alongside ELIE
SAAB Maison, already in Lebanon, fits perfectly into a project that aims at uncompromising
excellence, the sharing of a vision, the affirmation of a unique ideal lifestyle". States Massimiliano
Ferrari, President of #corporatebrandmaison.
The showroom is right next to ELIE SAAB’s flagship, in a prominent location. The internal space,
divided into two large rooms, will host all the items of the Maison collection, in rotation: on the
occasion of the opening, a dining area and a large living area have been set up, enriched by
numerous accessories, lighting products and some iconic items from the rug collection. The
stylistic setting is the same one we find in Milan and Beirut’s showrooms, except for some
specifications designed specifically for Paris by #carlocolombo, Creative Director of the Corporate
Brand Maison, together with his team.
When entering the showroom you walk right into ELIE SAAB’s world, breathing the brand in its
entirety. Each aspect has been conceived to immediately convey a sense of enveloping beauty.
Each material has been selected with great care: from the marbles chosen for the floors to the
ornaments, textiles and metals that embellish the walls, capable of creating an absolute balance
between the richness of the space and that of the objects inside it, fully reflecting the Brand’s
sophisticated DNA. What truly stands out among the elements that characterize the showroom are
the panels covered in leather with bronze details, which surround a large screen on which it is
possible to view the entire collection. And then the mirrored cabinets, as functional as they are
spectacular, which reflect the light that rests on the surfaces, creating contrasting effects.
The #corporate Brand Maison’s initiatives for 2022 do not end with Paris. A substantial international
development plan is scheduled for #eliesaabmaison, which will continue in the coming months.
A total of 20 openings are planned, including showrooms and spaces dedicated to the Brand, in
collaboration with exclusive partners, between the Middle and Far East, in the main European
capitals, and the western and eastern coasts of the United States.
ELIE SAAB Maison Paris
39, Avenue Pierre 1er de Serbie
75008 Paris
France
ELIE SAAB Maison Paris Invite
2126x3189, 650KB
ELIE SAAB Maison 1
4032x3024, 3MB
ELIE SAAB Maison 2
3024x4032, 2MB
ELIE SAAB Maison 3
3024x4032, 2MB
ELIE SAAB Maison 4
3024x4032, 2MB
ELIE SAAB Maison 5
2513x3349, 1MB
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