Press release
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february 10, 2022 - ABB Formula E
Formula E x Limoa sunglasses launched
- Formula E has collaborated with Kimoa, the sports-inspired eyewear brand created by two-time Formula 1 world champion, Fernando Alonso
- Two frame designs feature distinctive #formulae electric blue branding
- Sustainability at the core of production and packaging
- Formula E x Kimoa will be available at Formula E X Kimoa from 9 February 2022.
FOR IMMEDIATE RELEASE
LONDON, UK. Wednesday 9 February 2022 - #formulae and Kimoa have teamed up to create a new range of Formula E-branded sunglasses in two of Kimoa’s most popular and iconic shapes fusing style and sustainability. Motorsport champion and creator of Kimoa, #fernandoalonso, revealed the new collaboration in an Instagram live with Formula E’s Co-Founder & Chief Championship Officer, #albertolongo, ahead of Round 3 of the ABB FIA #formulae World Championship in Mexico City this Saturday. The glossy black frame of the Sidney model is made with bio-acetate, a biodegradable material. The design features polarized lenses in the #formulae electric blue with branding in the corner of the lens inside the arm. The LA model frame in bright white and #formulae electric blue is made from the recycled PET plastic of three plastic water bottles and also features polarized lenses.
Formula E and Kimoa’s commitment to sustainability is maintained in the eco-friendly packaging. Each pair of sunglasses is stored in a microbag made from recycled PET in a box with sleeve and informational insert that are all produced from recycled paper.
Both designs retail at 99.90 Euros and are available at Formula E X Kimoa from 9 February 2022.
Fernando Alonso, Founder of Kimoa, said:
“All of us at Kimoa are excited to be collaborating with our friends at #formulae to create these stunning new products that are sure to become iconic in the paddock and beyond. #formulae proves with every race how world class motorsport and sustainability can powerfully co-exist. At Kimoa, we focus on the same outcome, proving that it’s possible to design and produce stylish lifestyle products sustainably. I’m looking forward to enjoying the rest of the ABB FIA #formulae World Championship season and can’t wait to see drivers and fans wearing the all-new #formulae x Kimoa sunglasses.”
Alberto Longo, Co-Founder and Chief Championship Officer, #formulae, said:
“We are thrilled to launch the #formulae x Kimoa sunglasses just in time for our next race in the bright sunshine of Mexico City. Both styles are distinctively #formulae and look great at the track or city streets. Most importantly, #formulae and Kimoa share the same commitment to sustainability which is reflected in every part of the design, production and packaging process.”
About #formulae and the ABB FIA #formulae World Championship
As the world’s first all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA #formulae World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading #automotive manufacturers to accelerate electric vehicle innovation.
The #formulae network of teams, manufacturers, partners, broadcasters and host cities are united by a passion for the sport and a belief in its potential to accelerate sustainable human progress and create a better future for #people and planet.
For #formulae media enquiries, please contact - media@fiaformulae.com
About Kimoa > >
Founded by two-time Formula 1 world champion, #fernandoalonso, Kimoa is inspired by the sun, the sea and the light – while kindling a #NeverSurrender spirit that pushes its followers to live life to the fullest. With a wide, fashionable selection of sustainable eyewear, sportswear, streetwear and accessories, the Madrid-based brand is bringing an authentically eco-friendly lifestyle to the globe – while reflecting the racing, skateboarding, surf/watersports, skiing/snowboarding worlds and more. From organic and recycled materials used in garments produced in Spain and Portugal to ecopackaging and superior technology in eyewear, Kimoa is taking the world by storm. For more information, visit www.Kimoa.com.
About ABB > >
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries.
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