Press release
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december 20, 2021 - Mercedes-Benz
The red pill for the G-Class: Mercedes-Benz appeared at the premiere of “The Matrix Resurrections”
- The all-new #film “The Matrix Resurrections“ celebrated its US premiere on 18 December in San Francisco
- The #mercedesbenz G 550 is part of the film
- As part of the event’s special “red pill” installation, the G-Class is one of the stars of the event
Stuttgart/San Francisco. The new #film “The Matrix Resurrections” celebrated its US premiere at the Castro Theatre in San Francisco on 18 December 2021. In the #film, audiences will return to a world of two realities: one, everyday life; the other, what lies behind it.
Neo, the main character in the #film, is again faced with the crucial question: the blue or the red pill? If he takes the blue pill, he remains in the everyday life of the simulated world of the Matrix. If he chooses the red one, he escapes from the alien-determined life into the unknown real world and once again fights against the rule of the machines. #mercedesbenz appeared at the premiere via the installation of an imposing red pill next to the historic #film palace. It was around 12 metres long, four metres wide and 3.5 metres high. In it, a powerful Mercedes-AMG G 63 (fuel consumption combined: 14.4 l/100 km | CO₂ emissions combined: 330 g/km)[1] in selenite grey was presented. In the #film, the off-road icon G-Class also takes part in a fast-paced chase. In a G 550 (US model), more rebels pave the way for Neo and Trinity, the two main movie characters, to escape from the Matrix.
“The G-Class and the red pill go very well together. Both stand for freedom, individuality, and self-determination. That's why we are delighted to support Warner Bros. Pictures with the worldwide cinema release of ‘The Matrix Resurrections’ with an extraordinary and attention-grabbing installation,” says Dr. Emmerich Schiller, CEO Managing Director #mercedesbenz G GmbH and Head of the Off-Road Vehicle Product Division at #mercedesbenz AG. “Sponsorship is a central component of our branded #entertainment activities. #mercedesbenz has a long tradition as a sought-after partner of the #film industry, both nationally and internationally. We have had a close partnership with Warner Bros. for around 20 years, because the medium of #film allows brand and product communication to be implemented in a highly emotional way and also immortalized to a certain extent.”
About “The Matrix Resurrections”
Warner Bros. Pictures Presents, In Association with Village Roadshow Pictures, In Association with Venus Castina Productions, “The Matrix Resurrections” is distributed worldwide by Warner Bros. Pictures. The #film is in theatres in Germany on 23 December 2021, and in the U.S. in theatres as of December 22, 2021.
[1] The stated figures were determined in accordance with the prescribed measuring method. These are the “NEDC CO₂ figures” according to Art. 2 No. 1 Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated based on these figures.
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