Press release
222KB
december 15, 2021 - DS
DS 4 and DS 9 revealed in augmented reality
- High tech and sophisticated, #ds4 and #ds9 are being introduced through a new digital experience developed by #ds Automobiles.
- With interactive 3D augmented reality, #ds4 and #ds9 can be instantly superimposed on a background.
- The #ds WEB AR solution is contributing to a totally immersive experience.
With #ds WEB AR, #ds4 and #ds9 are being revealed in augmented reality. With this technology, the most recent designs from #ds Automobiles can be inserted against a background in real time, whether that’s in a street, on a road or in a garage.
The 3D images are instantly superimposed on a setting snapped by a smartphone. #ds4 and #ds9 can also be viewed full size for total immersion.
DS WEB AR enables #ds4 or #ds9 to be viewed against a plain background or it includes them in a setting via augmented reality by varying the scale up to full size. The experience is complemented by enabling people to do their own design on dsautomobiles.fr and book a test drive.
Matthieu ZERAFA , #ds Retail Experience manager and #ds WEB AR project manager: “The period of the pandemic has brought major social change and dramatic upheavals in consumption habits. The temporary closures of our #ds STORES in 2020 drove us to design new experiences for our customers. Augmented reality enables total immersion for launching our designs, whether that’s remotely or first hand in our #ds STORES. The combination of this innovation and the use of a QR Code answers an emerging trend which brings together the values of #ds Automobiles expertise and technology. From now on, our customers have the opportunity to explore #ds4 and #ds9 and we are already working on future experiences!”
39a5f8f1f00ac4d57da416eb60452b31bbe7e1b1
1170x740, 77KB
Related news |
||
|
|
|
april 05, 2024
|
october 17, 2023
|
june 14, 2023
|
|
A new electrified powertrain is now available on DS 3 and DS 4.Called HYBRID, this ensures comfort and versatility with a self-cha... |
“Heaven, I'm in heaven”, with a few notes borrowed from Cheek to Cheek while moving on a carpet made of clouds, DS 4 is promoting ... |
For the 2023 model year, #DS9 is changing with the introduction of #DS IRIS SYSTEM, the new #DS Automobiles multimedia system, and... |
Download all 
You might be interested in |
||
|
|
|
may 16, 2023
|
december 05, 2022
|
october 05, 2022
|
|
New technology is coming to #ds9 for the 2023 model year with the introduction of #ds IRIS SYSTEM.The range is expanding, notably ... |
With the Design Award at the #automobilemagazineawards, DS 4’s design collects a new accolade from the editorial staff and readers... |
A year after first going on sale, the #ds4 range is developing with the appearance of an OPÉRA specification, an updated PERFORMAN... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness