On December 14, #Toyota held a press briefing on its battery #ev (BEV) strategies and revealed 16 #Toyota and Lexus BEV models that it is readying for market launch, including the all-new #Toyota bZ4X due next year.
During his presentation, President #akiotoyoda announced that the company is going to roll out 30 BEV models and is anticipating sales of 3.5 million BEVs globally by 2030. The Lexus brand aims to have BEVs account for 100% of the total sales in Europe, North America, and China by 2030.
Akio passionately talked about why and how #Toyota has long invested in BEVs and other options for carbon neutrality. Watch the video below to find out more. Discussions during the Q&A session of the briefing will be reported in a separate article at a later date.
President Akio Toyoda's remarks
Hello. I am #akiotoyoda.
Thank you very much for taking time out of your busy schedule to join us today.
Today, I would like to talk about Toyota's strategy for achieving carbon neutrality―particularly our strategy for battery electric vehicles, which represent one of the most promising options.
I believe that achieving carbon neutrality means realizing a world in which all #people living on this planet continue to live happily.
We want to help realize such a world. This has been and will continue to be Toyota's wish and our mission as a global company.
For that challenge, we need to reduce CO2 emissions as much as possible, as soon as possible.
We are living in a diversified world and in an era in which it is hard to predict the future. Therefore, it is difficult to make everyone happy with a one-size-fits-all option.
That is why #Toyota wants to prepare as many options as possible for our customers around the world.
We believe that all electrified vehicles can be divided into two categories, depending on the energy that they use.
One category is that of "carbon-reducing vehicles".
If the energy that powers vehicles is not clean, the use of an electrified vehicle, no matter what type it might be, would not result in zero CO2 emissions.
The other category is that of "carbon-neutral vehicles". Vehicles in this category run on clean energy and achieve zero CO2 emissions in the whole process of their use.
We at #Toyota will do our utmost to realize such vehicles.
Today, we would like to present to you what we have been preparing for the future.
Let's start with the #Toyota bZ series of our dedicated battery EVs.
"beyond ZERO"
The #Toyota bZ means going "beyond Zero".
Further information in the press release to download
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