Cookie Consent by Free Privacy Policy website Hankook Celebrates Corporate Anniversary with Tyre Drift Art
december 16, 2021 - Hankook

Hankook Celebrates Corporate Anniversary with Tyre Drift Art

To celebrate its 80th #anniversary, tyre maker #hankook has produced an impressive video in cooperation with its partner TIKT Performance. Using a Mercedes AMG GT S, the tuning workshop has visibly documented the tyre maker’s #anniversary right on the surface of the asphalt itself, celebrating 80 years of innovation.

Neu-Isenburg, 10th December 2021 – Premium tyre maker #hankook celebrates its 80th #anniversary in 2021. As the company proudly looks back on its long and impressive success story, the decision has been made to highlight this milestone in style, by producing a high-quality video featuring a Mercedes AMG GT S. #hankook partnered with TIKT Performance Parts, a well-known provider of tuning parts and services, for this momentous occasion. The powerful video is intended to illustrate what #hankook means when it talks about “Driving Emotion”: Dynamics, driving pleasure, technology and safety.

The partnership with TIKT is overseen by Roland Hehner, Director of Sales and Tuning at #hankook Reifen Deutschland. Hehner, who has been working for #hankook for 25 years, has worked closely with tuning professionals from TIKT and was thus able to make the campaign possible. “We wanted to celebrate our 80th birthday, while at the same time showing what #hankook tyres are capable of. We are setting an example that does our company history justice, and we are proud of 80 years of innovation,” Roland Hehner says, summarising the campaign.

“We are very pleased to see our vehicle involved in such a fantastic occasion. Alongside #hankook, TIKT has been presenting its cars on international stages for 10 years. Our partnership has grown steadily over the years,” adds Tomislav Bodrozic, Managing Director of TIKT Performance. The video has a special significance for TIKT: “The AMG we are driving has 800 hp, which has one more zero than #hankook now. To match this, we have developed the new TIKT Wide Body Kit in full carbon, which we are displaying exclusively here. The video is its premiere.”

Since its foundation in 1999, Tomislav Bodrozic has been managing TIKT along with his brother Kresimir. The company focuses on manufacturing, distributing and installing tuning parts. As an insider of the tuning scene, TIKT offers innovative solutions for custom vehicle improvement.

Related news

november 29, 2023
november 24, 2023
november 09, 2023

Premium tyre manufacturer Hankook was recognised with the "Sustainable Future 2023" award by Car and Driver, in recognition of its...

Premium tyre manufacturer Hankook will be newly adding a truck bus radial production line to its European Plant. This expansion pr...

Just in time for the start of the winter tyre season, premium tyre manufacturer Hankook is taking the top positions in the latest ...

You might be interested in

october 30, 2023
october 12, 2023
september 04, 2023

Hankook and its premium product, the Hankook iON Race, have enjoyed a good start to Season 10 of the ABB FIA Formula E World Champ...

Norbert and Francesca Maior crowned champions Thrilling rally action in six different countriesHankook performs strongly on all su...

New report on the company's efforts and achievements to secure sustainable innovation and future competitivenessWide-ranging commi...