december 01, 2021 - Mercedes-Benz
Project MAYBACH with Virgil Abloh: an installation in homage to a visionary, trusted partner and collaborator.
Following the wishes of Virgil’s family, #mercedesbenz is honoured to reveal Project MAYBACH:
a collaborative electric show car designed to inspire the next generation, and forever question the status quo.
Miami / Stuttgart. On 1 December 2021, in lieu of an intimate press event, #mercedesbenz pays tribute to #virgilabloh by opening the doors of the Rubell Museum to showcase Project MAYBACH to the public between December 1st – December 2nd, with access offered exclusively to students from local #design schools from 11:30am to 12:30pm on December 1st. A humble contribution to Virgil’s vast legacy, the Mercedes-Maybach show car exemplifies the possibilities of future #design and is the result of an on-going co-operation with the polymath artist, architect, creative director, fashion designer and philanthropist; driven by a shared passion to enrich the conversation around luxury #design.
“Mercedes-Benz is devastated to hear of the passing of #virgilabloh. Our sincere thoughts are with Virgil’s family and teams. Now opening the world of our collaboration, and Virgil’s unique vision, to the public we want to respectfully celebrate the work of a truly unique #design talent, who created endless possibilities for collaboration through his unbridled imagination and inspired all that knew his work.” #mercedesbenz AG.
Introducing Project MAYBACH
A #design unlike anything that has been developed by #mercedesbenz, every element of Project MAYBACH has been built from scratch. Abloh, collaboratively with Gorden Wagener, has interpreted Mercedes-Maybach’s luxury identity with a new #design language and pushed the boundaries of function, style, and collaborative creativity. Inspired by the great outdoors and recontextualizing a traditionally urban brand within a distinctly off-road environment, the 2-seater, battery-electric off-road coupé combines huge Gran Turismo proportions, large off-road wheels and distinctive attachments.
Key for both Abloh and Wagener was a responsible vision of future #design. Complete creative freedom – untethered by production requirements - enabled the #design teams to conceptualize what the future of electric travel could look like. Under the transparent surface of the show cars front hood for instance are solar cells that increase the imagined range of the Project MAYBACH.
Never afraid to spark conversation through provocative #design, Project MAYBACH channels Abloh’s passion to challenge the status quo and re-write the rulebook of aspirational #design. The X-Factor nature of Project MAYBACH results not only from its breathtaking size - almost six meters long - and characteristics, but above all from its unique contrasts; most notably through how naturally authentic Mercedes-Maybach #design elements are harmoniously combined with a new Outdoor Adventure #design motif.
The power of Abloh’s work is not only from the product #design, but also the exploratory conversations that his work ignited. Whilst the Project MAYBACH show car was inspired by how one could explore nature within a uniquely luxury context with Maybach, the #mercedesbenz teams thank #virgilabloh for the inspiration to explore every day the power of cross-industry dialogue to imagine a better, more inclusive future.
Further details on design-specific elements are available on request.
projectmaybach3
1280x853, 592KB
projectmaybach4
1280x960, 793KB
projectmaybach1
1280x1274, 1MB
projectmaybach2
3500x2333, 2MB
Related news |
||
|
|
|
january 12, 2023
|
january 09, 2023
|
april 06, 2022
|
|
Only a few weeks left to experience the multidisciplinary work of visionary artist and designer #virgilabloh.Tickets are selling f... |
Happy New Year! We're looking forward to a 2023 that's full of inspiring art, courageous conversations, and just plain fun. Here's... |
Press release available only in original language. La collaborazione del compianto #virgilabloh con Mercedes-Maybach culmina con i... |
Download all 
You might be interested in |
||
|
|
|
october 11, 2021
|
september 09, 2020
|
july 28, 2020
|
|
Project MAYBACH: #mercedesbenz and Abloh once again set a new benchmark in collaborative creativity and automotive-fashion-design ... |
Stuttgart. On September 8th, Project Geländewagen – the first outcome of a collaboration that is a first of its kind between #mer... |
Stuttgart. In the first initiative of its kind, #projectgelandewagen sees #MercedesBenz collaborate with the polymath artist, arc... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness