Etro unveils the new “Boho Butterfly” collection designed in collaboration with Ginori 1735

Etro introduces the new "Boho Butterfly" collection designed in #collaboration with #ginori1735, featuring a curated selection of table creations and decorative objects, expression of the artisanal excellence of #ginori1735 and of ETRO’s joyful and positive iconography

Made of porcelain, the new capsule includes a refined series of vases, valet trays, plates, candles, cups and coffee sets embellished with evocative and whimsical motifs in the vibrant colors of nature.

The iconic Paisley, enhanced with painstaking stylizations of flowers, leaves and multicolored butterflies, stars in this new creative journey inspired by exotic influences, secret gardens of fantasy, and precious finishes full of magic and imagination.

Each creation combines ETRO’s distinctive aesthetics with Ginori 1735’s high craftmanship, projecting a shared vision of quality and joie de vivre to the different environments of the house, from the perfect place setting for the table to furnishing elements. The collection is also enriched with runners and napkins in the finest cotton.

Created as a new gift idea for the next Christmas season, the woven straw basket - detailed and lined with a Paisley fabric - offers a complete picnic set for relaxing moments in the open air.

The Boho Butterfly Collection will be available from December 1st at selected monobrand, DOS and on #ginori1735 e-commerce; in ETRO boutiques across Europe, USA, Asia Pacific and on etro.com.

About ETRO

Rooted in the city of Milan, ETRO is an Italian luxury lifestyle brand found in 1968 by Gerolamo, nicknamed Gimmo, Etro. The entrepreneurial venture started off with the production of highly prestigious fabrics using noble and natural fibers. The years to come saw the introduction of different product ranges – from furnishing textiles, home accessories and leather goods to fragrances, womenswear and menswear prêt-à-porter collections – making ETRO a renowed distinctive lifestyle.Paisley, the brand’s mark of identity, together with the distinctive use of colors and prints, and the unique combination of artisan know-how and creative experimentation are the founding elements of a multicultural brand with a proudly Italian soul.

About Ginori 1735

Ginori 1735 has been for almost three centuries one of the main global brands in the field of luxury and lifestyle, the expression of the Italian excellence in pure porcelain and in the highest quality artistic #design. Part of Kering Group since 2013, #ginori1735 has always been associated with great figures of fashion, art, #design, architecture, film and decor. The Manifattura creations represent a perfect blend between heritage and innovation. They include tableware collections, art and living objects, gifts, flatware, drinkware and textile articles, expression of a passion for Italian culture, colour, art, and gracious hospitality. The iconic crown that marks the back of tableware in some of the finest homes and most exclusive restaurants around the world stands for the most sophisticated merging of craft and art. This brash combination of taste has always been at the heart of the brand. Over centuries, the Manifattura evolved its process and production, bringing together ancient techniques and contemporary world view to produce homewares under the direction of visionaries. The #ginori1735 mission is to forward a modern Renaissance, a rebirth and rediscovery of the pleasure, personal expression, and art of everyday life. Today, the #ginori1735 world is shaped by a multiplicity of voices, opinions, and styles. It reinvests its legacy with the vision of the next generation of cutting-edge style masters, that bring art into everyday life and everyday life into art. #ginori1735 counts on a distribution network which includes: Florence and Milan flagship stores, one monobrand store in Moscow, selected dealers in Italy and a presence in high-level Department Stores and multi-brand Specialty Stores all over the world.