Press release
5MB
november 10, 2021 - Brioni
Brioni launches Eau The Parfum Intense
It is the ultimate signature of masculine elegance. A blend of nonchalant Roman chic and peerless Italian know-how. Tailoring legends since 1945, Brioni’s refined aesthetic vision has infused formal menswear with ease and modernity.
Seen on red carpets throughout the world, the House’s legendary tuxedos have sealed its reputation as the prime evening wear destination for men of style, from Hollywood stars to heads of state. Impeccably tailored and masterfully constructed, in timeless black or boldly coloured silks inspired by Rome’s festive richness, they are a testament to Brioni’s craftsmanship and legacy.
To match its most iconic piece, the House is proud to present the second opus in its fragrance wardrobe. The last, invisible and sensual touch to its prestigious evening wear line. Enriched with top-tier sustainable materials. Housed in a sleek, eco- responsible glass bottle.
A new scented signature unveiling a different, more sensual facet of the modern legend BRIONI EAU DE PARFUM INTENSE
“Our new Eau de Parfum Intense explores the magical possibilities of a Roman evening, as the night starts to unfold. It is a fragrance full of expectation and sensual fascination.” NORBERT STUMPFL, #brioni Design Director
Who is he? Walking the red carpet, attending a gala in a sumptuous Roman palazzo, enjoying a stroll through the city after an evening out. Living the magic of an unexpected, tender, magical encounter...
Charismatic? Of course. Seductive? Irresistibly. He expresses his emotions through his eyes, his attitudes, his actions. The alluring, heart-melting smile that makes you feel unique, understood, invited into his world. And the most sensual of adornments, even though it is invisible: his fragrance.
His scent is like a secret that makes you want to follow him all through the night, into the tender golden light of dawn. Come closer. Breathe it in..
For the House’s new offering, the Master Perfumer has teamed up with Karine Vinchon-Spehner, who was his student fifteen years ago. The duo worked closely with Norbert Stumpfl, #brioni Design Director, in Grasse.
Brioni Eau de Parfum Intense boasts a short, streamlined formula that offers a perfect balance of carefully curated, richly faceted ingredients. “Echoing the House’s high standards, we highlighted the best qualities of our raw materials, which last and reveal themselves from the beginning of the night until the early morning,” the Master Perfumer explains.
“The spirit of this fragrance is inspired by the chance encounter between a man in a #brioni evening suit and a woman, who have fallen in love with each other. After a night of intense desire, the dawn reveals new notes and perspectives.” MICHEL ALMAIRAC, Master Perfumer at Robertet.
Further information in the press release to download
Brioni EdPI Digital Assets Legends are Loved 01 2500x2000px 150dpi
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Brioni EdPI Digital Assets Legends are Loved 03 2500x2000px 150dpi
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Brioni EdPI Digital Assets Legends are Loved 04 2000x2500px 150dpi
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Brioni EdPI Digital Assets Legends are Loved 05 2000x2500px 150dpi
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Brioni EdPI Digital Assets Legends are Loved 06 2000x2500px 150dpi
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Brioni EdPI Digital Assets Legends are Loved 07 2000x2500px 150dpi
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Brioni Norbert Stumpfl Executive Design Director
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Robertet Michel Almairac Master Perfumer
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Robertet Michel Karine Master Perfumer
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