Cookie Consent by Free Privacy Policy website Ginori 1735 inaugurates an exclusive pop-up store dedicated to LCDC collection within Printemps Haussmann in Paris
november 08, 2021 - Ginori 1735

Ginori 1735 inaugurates an exclusive pop-up store dedicated to LCDC collection within Printemps Haussmann in Paris

  • Until January 3 it will be possible to discover and purchase the new home fragrances collection in one of the most prestigious haute couture temples in Paris;
  • The pop-up store represents the first step in a wider collaboration between two companies aiming at extending the Ginori 1735 products offered by the department store and expanding the sale of the Florentine maison's collections to other Printemps Haussmann stores in France.

Sesto Fiorentino (Florence), 8 November 2021 – Ginori 1735, the expression of the Italian #excellence in the field of luxury and lifestyle, one of the world's leading brands in pure porcelain and in the highest quality artistic #design, announces the exclusive opening of a new pop-up store dedicated to the LCDC collection, La Compagnia Di Caterina, within the Printemps Haussmann in Paris, one of the most prestigious haute couture French temples.

Located in the Perfume and Home Fragrances department, on the first floor of the department store at 64 Boulevard Haussmann, until 3 January 2022, the temporary shop will offer its French clients the possibility to discover and touch with their own hands the first home fragrances collection of Ginori 1735, composed of perfumed candles developed in various colours and sizes, incense burners and fragrance diffusers, synthesis of the figurative tradition of the brand, interpreted by Luca Nichetto in a contemporary vision.

L’Amazzone (The Amazon), L’Amante (The Lover), La Dama (The Lady), Il Letterato (The Scholar), Il Seguace (The Companion), Il Favorito (The Favourite), Il Frate (The Friar) and L’Addetto al Fuoco (The Fire-Master) make that journey from Florence to Paris that the protagonists of the court of queen Caterina de’ Medici took, in a sensory and symbolic voyage, between places and traditions able to unite the two cities. The LCDC perfumes are, in fact, developed by Jean Niel, the oldest French parfumeur, founded in 1779, and are studied to be unique and timeless, recalling narratives, rendering sensations and spreading aromas in a natural and permanent way. In addition, the single pieces come with refills that can be substituted and mixed once the fragrance is used, restarting its life cycle without interruption.

Further information in the press release to download