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october 18, 2021 - Victoria Arduino

Black Eagle Maverick


Introducing the Black Eagle Maverick, our intelligent, sustainable and user-friendly coffee machine to date. Here we will take you through our journey, what inspired the Maverick concept and how we brought our creation to life. We’ll take you through the key stages of the machine’s development, from the inside to the outside, before touching on some conversations with the baristas, those mavericks that have turned the humble cup of coffee into something beyond a form of art.

From the beginning, it was our aim to make the invisible, visible. We took our cue from the achievements of the great and the good of the past when the maverick, a person who quite literally refuses to follow the customs or rules of a group, discovered a moment of genius through key technological innovations of the 20th Century.

Apply the same logic to the barista and the noble coffee machine, when a collision of creative forces and bespoke technology can result in one, perfect, cup of coffee. But as we all know, there is an ocean of disparity between an ordinary cup of coffee, and one that has the ability to fundamentally alter the dynamic of our day: it means so much to millions of us on a daily basis, whether it’s the first wake-up shot in the morning or the post-dinner digestif in the evening.

The first Black Eagle is done so much to address this, it’s already a much-treasured coffee machine by baristas all over the globe, so how can we improve on that? The team went beyond a zone of pre-existing ideas, further than the space that exists between the barista and technology, to a twilight plane of potential, a place where inspiration can be facilitated to create something profoundly unique. We knew we had to give the barista, the maverick, more.

Not just a bit more control, but complete domination over the temperature, the brew, the steam, even the opportunity to shift instantly between genres of coffee. So, we gave them brand-new sustainable technology, a system to revolutionise the way they make a cup of coffee. We gave them the Maverick, and took it from there.

Further information in the press release to download

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