Press release
52KB
september 29, 2021 - Cupra
CUPRA begins a new era with the production of its first 100% electric car: the CUPRA Born
- The brand's new model begins the series production at Europe's largest electric vehicle plant in Zwickau, Germany
- The #cupra #born will increase the brand mix to 20% of the company's global sales and contribute to reducing CO² emissions
- Griffiths: "Producing our first 100% electric model in Europe's largest electric vehicle factory will provide valuable learnings as we look to build electric vehicles in Martorell from 2025 onwards"
- The #cupra #born will be the star of Automobile Barcelona 2021, which starts this Thursday
- It will be available on the market from November
CUPRA has begun the series production of its first 100% electric car, the #cupra #born, at the Zwickau plant in Germany. CEO Wayne Griffiths and the company's Board Members visited Europe's largest electric vehicle plant to mark the start of production of the new model. They were welcomed by Stefan Loth, Chairman of the Board of Management of Volkswagen Saxony and former head of the Martorell plant.
The production of the #cupra #born marks the start of a new era for the brand, which at the 2021 Munich International Motor Show (IAA) announced an electric offensive with the ambition to becoming a fully electric brand by 2030.
"With its emotional design and electric sportiness, the #cupra #born is the impulse of the company's transformation and the start of CUPRA's electric offensive. Producing our first 100% electric model in Europe's largest electric vehicle factory will provide valuable learnings as we look to build electric vehicles in Martorell from 2025 onwards. Our ambition is to produce more than 500,000 urban electric vehicles per year in Spain for different Group brands," said Griffiths.
The #cupra #born will also be present at Automobile Barcelona 2021, which kicks off next Thursday 30th September and will mark the start of the model's international launch plan.
Further information in the press release to download
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