Press release
894KB
september 21, 2021 - Lexus
Lexus Announces Mentors for LEXUS DESIGN AWARD 2022
Up-And-Coming Creators to be Guided by Prominent Stars to #design a Better Tomorrow
TOKYO, Japan (September 17, 2021)―Lexus today announced the four mentors for the #Lexus #design AWARD 2022, which is now open for entries. Since the #Lexus #design AWARD's launch in 2013, up-and-coming creators have been given the once-in-a-lifetime experience of mentorship from some of the #design world's most renowned names from around the globe. For the 2022 edition, Beijing-based architect Yosuke Hayano and France and Portugal based designer Sam Baron will join designer Joe Doucet, in his third year as a trusted mentor, and designer Sabine Marcelis, a dedicated mentor from the previous year.
The #Lexus #design AWARD's mentorship program sets this international #design competition apart by affording finalists direct access to elite working professional creators, who guide them in exploring potential solutions and finalizing prototypes and presentations.
Yosuke Hayano is a principal partner of MAD Architects, directing teams known for their fresh vision of Asian architecture as expressed in major projects worldwide. Sam Baron, a visionary creative leader, creates products and experiences, mixing art and #design, from concept to completion for some of the world's leading brands.
"To be part of the mentor team is an honor, as the #Lexus #design AWARD is about creative empowerment of the next generation," said new mentor Sam Baron. "To share explorations and experiences with the selected candidates is a unique opportunity to get to know young international talents who will challenge themselves to be among the finalists. I will enjoy my time with them on my mission of finding their key assets, making them grow and glow―to express their concept and also their personalities."
The judging criteria for #Lexus #design AWARD 2022 draws on the three key principles of the #Lexus brand: Anticipate, Innovate, and Captivate. Entries are expected to anticipate global challenges facing future society and suggest engaging and innovative ways to contribute to a sustainable future, while seamlessly enhancing the happiness of all. #Lexus is looking for captivating designs that intersect with thoughtful solutions, designs that can truly make a brighter future for people and societies in diverse circumstances.
An all-star judging committee will review the entries from around the globe, announcing the six finalists in early 2022. #Lexus funds the finalists' prototype development with a budget of up to JPY 3-million (over USD 25,000) per #design. In the spring of 2022, the six finalists will present their final proposals to the judges, who will then select one Grand Prix winner.
Entries for the #Lexus #design AWARD 2022 will be accepted until October 10.
joe doucet l
5472x3448, 6MB
sabine marcelis l 2
4345x5793, 11MB
sam baron l
4032x3024, 4MB
sam baron l 2
3555x5436, 3MB
yosuke hayano l
4320x6480, 7MB
Related news |
||
|
|
|
april 15, 2024
|
march 21, 2024
|
january 30, 2024
|
|
Exhibition of original works inspired by Lexus’ LF-ZC next generation battery electric vehicle conceptCollaboration features works... |
The flybridge and swimming platform have been expanded, providing more space for enjoyment and relaxation.Production will be handl... |
The global sales results for the period from January to December 2023 reached a record high of 824,258 units (a 132% increase comp... |
Download all 
You might be interested in |
||
|
|
|
january 12, 2024
|
november 13, 2023
|
october 11, 2023
|
|
Exhibit Centered on Main Theme of "MORIZO Garage"GAZOO Racing Company and Lexus International Co.Toyota Motor CorporationTOYOTA GA... |
Today, Lexus announced a new collaboration with acclaimed Dutch solar designer Marjan van Aubel to create a vibrant, sun-powered i... |
Lexus will exhibit at the first-ever JAPAN MOBILITY #show 2023 from October 26 to November 5 under the theme "Discover a future yo... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness