Press release
66KB
september 09, 2021 - Cupra
CUPRA opens a new Garage at the heart of Milan
- Just hours after the inauguration of the City Garage in Munich, #cupra launches another unique space in the center of Italy’s capital of fashion
- The brand’s objective is to build a solid network of #cupra Garages worldwide. Madrid, Rotterdam, Lisbon and Berlin will follow soon
- CUPRA continues to grow exponentially and has exceeded €1 billion turnover this year. The brand has sold more than 100,000 cars since its creation in 2018
After opening the #cupra City Garage in Munich at the Odeonsplatz, 1, #cupra moves forward with its expansion in Europe, selecting iconic places in major cities with the inauguration of its new #cupra Garage #Milano at Corso Como, 1. With this unique space at the heart of the Italy’s capital of fashion, the unconventional challenger brand continues with its goal of building a solid network across the continent.
The #cupra Garage #Milano becomes the brand’s fourth exclusive representation worldwide, after Mexico City, Hamburg and Munich. CUPRA´s plans include new locations in the cities of Madrid, Rotterdam, Lisbon and Berlin and the brand is also planning to open a City Garage in Sydney in 2022.
At the pre-opening event of the #cupra Garage #Milano, #cupra CEO Wayne Griffiths explained: “We are bringing a piece of Barcelona to the heart of the fashion world during the Milan Design Week. The #cupra Garage #Milano is our fourth exclusive representation worldwide after Mexico City, Hamburg and Munich. Italy is CUPRA’s fourth market worldwide and the brand is performing outstandingly in the country, growing from 200 cars sold from January to August in 2020 to 4,000 units sold in the same period of this year. This is thanks especially to the success of the #cupra Formentor. Now we are preparing the launch of our first fully electric model, the #cupra Born, which will reach the Italian market from November.”
The #cupra Garages are the home of the brand in top cities worldwide, always located in exclusive and iconic hotspots. With the City Garages, #cupra wants to connect with the cities and their culture, hosting events and exhibitions as well as contributing to developing new local talents and collaborations. These new spaces will allow the brand to offer an unconventional and unique customer experience, putting people at the center of its distribution strategy.
Further information in the press release to download
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