Press release
668KB
september 02, 2021 - ANTONIO COLOMBO ARTE CONTEMPORANEA
Oliviero Toscani, Photographs of Andy Warhol
Opening on Thursday September 16th, from 15.30 to 20.30
On view until October 30th.
In 1975 #olivierotoscani was one of the leading figures of Italian and international photography. Just past 30, he had already produced the ad campaign that made him famous and controversial. With Jesus Jeans and the famous slogans "he who loves me will follow me" and "you shall have no other jeans before me," he tackled the first storm of criticism in his long career, which would lead one decade later to the long relationship with Benetton, a true Copernican revolution of advertising imagery.
In those same years, while publishing work in various fashion and lifestyle magazines, Toscani was in New York. He had long hair, a moustache, totally dressed in denim. He stayed at the Chelsea Hotel, getting acquainted with the secular divinities of the American underground scene. He took pictures at Max's Kansas City, Studio 54, and in 1974 he made another very famous image, a portrait of Lou Reed in a super-glam guise, which ended up in the artwork of a live recording by the former member of the Velvet Underground.
At the time, New York meant #andywarhol. After surviving a murder attempt in 1968, Warhol was going through a phase of rethinking of his work: he concentrated on the silkscreen portraits by commission, produced an experimental trilogy of Paul Morrissey, Flash, Heat, Trash with Joe Dallesandro, and above all he was busy with his latest discovery, the Polaroid, which enabled him to shoot thousands of instant images of those who came to see him at the Factory, which in the meantime had been moved to Union Square.
The frequent visitors to the Factory included #olivierotoscani, with his camera, who captured the flamboyance of Warhol, using him as the model and protagonist of this cycle of black and white shots, in a rough, immediate approach, without any retouching or correction, capturing the improvised creative frenzy of a place whose fascinating energy lives on in the images.
Further information in the press release to download
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