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august 11, 2021 - Studiolabo

Brera Design Week 2021 4-10 September

Design takes off again from Milan 

Brera #design District is coming back for the 2021 Fuorisalone #event, from 4 to 10 September, with a special edition, symbol of the pickup and relaunch of events in the city, following the star of #design and creativity. The district’s fascinating streets and squares, rich in history and beauty, become animated again after the summer break, with appointments, exhibitions and installations. Online and offline no longer represent opposite systems, converging thanks to the experience of the previous digital editions. This September edition will be projected towards future challenges, going in the direction of inclusivity and sharing, with the goal of confirming the city of Milan as international reference for furnishing and #design. 

Brera #design Week 

Forms of Living 

Brera #design Week 2021 promotes the theme “Forms of Living" suggested by Fuorisalone.it, an opportunity for exchange and debate on new domestic spaces and living needs, as a direct consequence of the pandemic. This pandemic has transformed and will continue to transform, on top of many other things, our cities’ spaces and identities, encouraging architects and urbanists to search for new sustainable development solutions, to improve social, environmental and territorial quality. In this context we find the “15-minute city”, based on the concept of proximity, according to which citizens should be able to reach within a 15-minute time span, on foot or by bicycle, all necessary services. In these years we have seen the fastest changes and transformations than ever: #design can be a useful tool to detect them, understand and offer effective solutions. 

“Fuorisalone’s September edition represents an ever more challenging goal for all involved professionals, companies, Associations and Institutions which, following this long break caused by the COVID emergency, are together committed to reaffirm Milan’s role as primary international point of reference for #design culture”, as stated by Cristina Tajani, Milan Councillor for Job Policies, Productive Activities, Fashion and #design. She adds: “We believe that the commitment shown by companies, participating with great courage in this unusual edition, will be appreciated both by professionals and the general public. With this view, the Council Administration has decided to allow free use of public spaces for events with a cultural value, to encourage as much as possible participation in this edition, which can truly represent the first step to give back to our city its international appeal”. 

The project is by Studiolabo, creative studio and agency including a team of professionals specialized in communication #design, from digital marketing to concept and graphic #design, from web projects to strategic #design. 

Rado, Fuorisalone’s official timekeeper, marks the time for #design and events, as sponsor of Fuorisalone.it platform and #breradesigndistrict. Rado, the Swiss watch brand well known for its innovative #design and revolutionary use of materials, is one of the world wide players in creating long lasting watches. #design has always been crucial for Rado. For this, over the years the brand has been awarded more than 30 prestigious international titles in the #design area. 

Brera #design Apartment presents “Innovative Living” 

“Innovative Living” is the name of the project created by Xiaomi, main sponsor for Fuorisalone.it, aiming to investigate innovation as an integral, almost invisible part, of our daily life. During the #design Week, Xiaomi, with its smart life products, strongly connected to #design, will be hosting a series of talks, with eminent guests and special initiatives, held inside Casa Xiaomi, at the Brera #design Apartment, and shared digitally to involve the general public. Casa Xiaomi will thus be transformed into the ideal venue to share ideas and creativity.

Brera #design Week: appuntamenti e protagonisti del distretto 

National and international brands that have chosen #breradesigndistrict as the stage for their #event include: ClassiCon (℅ Antonio Colombo Arte Contemporanea - Via Solferino, 44); D’SIGN (℅ Alfonso Muzzi Ricevimenti & Food #design - Via Solferino, 37); DOT & ABLE TO: San Marco - Brera (℅ Piazza e Chiostro della Chiesa di San Marco - Piazza e Via San Marco, 2); Duvivier Canapes (℅ P19 - Via Palermo, 19/A); Edition-Bronze & Andrea Haberstolz (℅ Bronze and Glass - Via dell’Orso, 12); Enrico Colombo + Latho components (℅ c/o Enrico Colombo Latho Components - Largo Treves, 2 ang Via Balzan); FBS Profilati (℅ Spazio HUS - Via San Fermo, 17); Gabriel Scott (℅ Spazio Bruno Bordese - Via Maroncelli, 2); INTERNI CREATIVE CONNECTION (℅ Orto Botanico di Brera - Via Fratelli Gabba, 10 / Via Brera, 28); Istituto Italiano Imballaggio - Best Packaging 2021 (℅ Mimmo Scognamiglio Gallery - Via Goito, 7); Jan Kath Design (℅ Jan Kath Showroom - Via San Marco, 12); Jung (℅ Cavalleri Spazio Danza - Via Palermo,1); Maison Pouenat (℅ Spazio RT - Via Fatebenefratelli, 74); Margart (℅ Arte in Salotto - Via Milazzo, 6); Materica (℅ Unione Femminile Nazionale - Corso di Porta Nuova, 32); Methis Office Lab (℅ Chiostro Santa Maria del Carmine - Piazza del Carmine); Montbel (℅ MetroQuality - Via Solferino, 24); Paola Sorio (℅ Paola Sorio Luxury #design Atelier - Via Marco Formentini 9); Schönbuch (℅ Schönbuch - Via Brera, 2); Spazio Neven (℅ Palazzo dell’Informazione - Sala Sironi - Piazza Cavour, 2); Studio AMeBE (℅ CLEO CUBE - Via San Carpoforo, 4); USM (℅ Rossignoli - Corso Garibaldi, 71); 

This year in the #breradesigndistrict some of the most renowned names in Italian and international #design: Constance Guisset per FENIX; Federica Biasi per Manerba; Michele Perlini per Lapitec; Giuseppe Arezzi per Pianca & Partners; Maddalena Selvini per Pianca & Partners; Flatwig Studio per Pianca & Partners, Matteo Thun & Partners per Florim; Elena Salmistraro per CEDIT; Philippe Starck per Lualdi; Carlo Ratti per l’Orto Botanico di Brera; Matteo Brioni per Atlas Concorde; Charlotte Juillard per Duvivier Canapés; Guillaume Hinfray per Duvivier Canapés; Pierre Gonalons per Duvivier Canapés; Lorenzo Palmeri per Meme Gallery; No Curves per Bodyfriend;  Parisotto + Formenton e Natalino Malasorti per Ceadesign; M2Atelier per Visionnarie, Alessandro La Spada per Visionnaire; Gabrielle Hächler e Andreas Fuhrimann per LAUFEN; 

The permanent showrooms and new openings that have joined Brera #design Week are: Agape 12 – Via Statuto, 12; Airnova – Via Fiori Chiari, 24; Amleto Missaglia – Via Verdi, 6; Antoniolupi – Piazza Lega Lombarda ang. Via Porta Tenaglia; Atlas Concorde – Via San Marco, 12; Bodyfriend Europe – Via Manzoni, 43; Brera Contract – Foro Buonaparte, 57; C&C Milano – Via Brera, 7; Cambi Casa d’Aste – Via San Marco, 22; Casa Canvas – Via Solferino, 42; Casa Lago – Via San Tomaso, 6; CEA Design – Via Brera, 9; Cedit – Foro Buonaparte, 14/A; Ceramiche Refin – Via melone, 2; Christian Fischbacher – Via Carmine, 9; Contract Lab – Via Brera, 30; Cristina Rubinetterie – Via Pontaccio 8/10; Dedar – Via Fiori Chiari, 18; Delvis – Via Marco Minghetti; Dieffebi – Via Milazzo, 8; Effeti Industrie – Corso Garibaldi, 50; ETEL #milano – Via Maroncelli, 13; Fenix – Via Quintino Sella, 1; Florim – Foro Buonaparte, 14; Franke – Via Pontaccio, 18; Galleria Fatto ad Arte – Via Moscova, 60; Green Wise Italy – Via Palermo, 5; H+O – Via Solferino, 11; Henrytimi – Foro Buonaparte, 52; Insula delle rose – Via Goito, 3; Iris Ceramica Group – Via Santa Margherita, 4; Italgraniti – Via Statuto, 21; JVStore – Corso Garibaldi, 81; JVStudio – Via Statuto, 21; Kasthall – Piazza Paolo VI; La Boutique Tempini – Via Gastone Pisoni, 6; Londonart – Piazza San Marco, 4; Lualdi – Foro Buonaparte, 74; Laufen – Via Manzoni, 23; Manerba – Piazza San Simpliciano; Meme Gallery – Viale Francesco Crispi, 3; MetroQuality – Via Solferino, 24; Milaura – Corso Garibaldi, 20; Mirage Project – Via Marsala, 7; Misani – Via Cusani, 9; Moroni Gomma – Corso Garibaldi, 123; Mutina – Via Cernaia, 1/A; Pianca&Partners – Via Porta Tenaglia, 7N3; Porcelanosa – Piazza Castello, 19; Seventy – Via Solferino, 7; Sforzin Illuminazione – Via Gastone Pisoni, 6; Signature Kitchen Suite – Via Manzoni, 47; Snaidero – Piazza San Marco, 1; Society Limonta – Via Palermo, 1; The Light Gate - iGuzzini – Via Brera, 5; Timothy Oulton by Nomad Selection – Via Pontaccio, 19; Valcucine – Corso Garibaldi, 99; Vescom – Foro Buonaparte, 44/A; Visionnaire – Piazza Cavour, 3; ZAMA LABZ – Piazza XXV Aprile, 7;

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