july 21, 2021 - Cupra

A 3D interior

  • The #interiordesign of the #cupra #born brings the elements to life through the senses
  • Designers used everything from parametric techniques to laser micro-perforations to recreate surfaces with a sense of movement
  • The driver-centric interior is architecturally designed, putting all the functionalities at the driver’s fingertips

“When you enter the #cupra #born, all your senses are activated” says Francesca Sangalli, head of CUPRA’s Color&Trim Concept&Strategy. This was the main goal of the #interiordesign team, to create a space with the brand’s DNA that would be an experience for the senses. An interior that can be felt and experienced in three dimensions.

Harmony at a glance. To achieve a lively interior, the #cupra #design team combined the latest in technology and sophistication in the use of colours and textures. “We relied on a neutral approach to colour, intensifying the effects and textures with the use of parametric techniques” says Sangalli. Thus, 3D effects have been created on the blue Seats, with micro-perforations that reveal the copper colour beneath the surface. “This laser technique enabled us to give movement to the #Seat. It isn’t a static graphic effect. It shifts, it fades in and out, it seems to expand” adds the designer. Decorative stitching in the same colour on the Seats and doors completes the numerous details in the brand’s signature colour. 

Attention to detail. Parametric technology was also used on other materials, like those that make up the dashboard, but this time, to create reliefs that also fade and create the same impression of movement. “We wanted to create a lot of 3D effects to increase the value of all the elements and for there to be a conceptual connection between them” says Sangalli.

Sustainable emotions. In addition to the latest techniques, the use of new materials in the Seats stands out as well, like the rest of the interior. “The interior is very balanced. The Seats are made of sustainable materials. The base model of the #cupra #born comes with SEAQUAL® YARN textiles, a project that creates fabrics from recycled material collected from the sea” explains Sangalli. DINAMICA®, an ecologically sourced recycled microfiber, has also been used.

Further information in the press release to download

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