Press release
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july 13, 2021 - DS
DS 9 electrifies Paris Fashion Week haute couture
- During #Paris #fashion Week Haute Couture, #DS Automobiles revealed a #DS9 E-TENSE 225 in exciting and electrifying colours.
- Flagship of the range, this #DS9 plays on breaking the rules with a satin finish that has a two-tone effect.
- Paris #fashion Week Partner #DS Automobiles is going across the capital from #fashion show to #fashion show with a fleet of #DS9 E-TENSE 225 and #DS 7 CROSSBACK E-TENSE 4x4 300 models, plug-in hybriDS with 100% electric range of 58 and 75 km respectively on the WLTP urban cycle.
A unique #Event is currently taking place in #Paris. Covered with millions of fine glitter and pearlescent reflections, a #DS9 gate-crashed the #Paris #fashion Week Haute Couture shows.
Based on #DS9 E-TENSE 225 RIVOLI + Rubis Red OPERA interior, this prototype features a colour that has an electrifying effect. Wrapped in a coloured film that mixes golden glitter and pearlescent particles, the bodywork diffracts light to reflect the colours of the rainbow. Starting with yellow, #DS 9’s colour changes to navy blue or reddish orange depending on the angle you’re viewing it from.
Designed to break the rules of the large statuesque saloon, this colour has a two-tone effect which makes #DS 9’s lines even more sculptural, by intensifying its sharp edges and emphasising how its gentle curves develop.
Vincent Lobry, Project manager Color, Materials, Finish for #DS Automobiles Concept-cars: “We looked to create a radical finish for a large statuesque saloon like #DS9. By bending the rules of High #fashion and with locations in #Paris dedicated to modern art like the Palais de Tokyo, we came up with a colour that has an electrifying effect. Depending on the angle, the view changes to reflect the colours of the rainbow. This approach is also part of a far-reaching research and development project into the colours of tomorrow.”
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