Press release
71KB
june 25, 2021 - Puma
A first look at the corduroy basket from puma and butter goods
Herzogenaurach, Germany; June 21st, 2021 — Sports company #puma and Australian skate label Butter Goods are announcing a new partnership between the brands, set to begin this June. The two will come together for collections heavily inspired by nostalgia and the ‘90s. Founded in Perth, Australia in 2008, Butter Goods first began as a way to celebrate the love of music and skateboarding the founders grew up on.
Those connecting to the nostalgia grew the brand’s worldwide community, and today the brand exists in a place where skateboarding and music collide, inspired by the different counter cultures that were born through those movements.
With both brands anchored in sports heritage, it seems a natural fit that a special #puma x BUTTER GOODS #basket VTG is being released to kick off the partnership. The full collection takes inspiration from sports advertising in the late ‘90s and early 2000’s and is set to be released in August.
Giving it a nostalgic feel, the #puma x BUTTER GOODS #basket VTG comes in a cream, corduroy upper with a white stitched formstrip. Also included in the pre-release is a white graphic tee, featuring a vintage logo of the #puma cat sitting on top of the Butter Goods logo.
Grab the exclusive first drop of #puma x BUTTER GOODS on June 24th when it drops on #puma.com, #puma stores and select retailers. Stay tuned for the full collection set to release later this summer.
21SS SP SELECT BUTTERGOODS 3
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21SS SP SELECT BUTTERGOODS CREME-DROP 10011
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21SS SP SELECT BUTTERGOODS CREME-DROP 10023
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21SS SP SELECT BUTTERGOODS CREME-DROP 10032
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21SS SP SELECT BUTTERGOODS Product 309
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21SS SP SELECT BUTTERGOODS Product 331
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