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june 15, 2021 - Volkswagen
Volkswagen and Pinterest collaborate on ID.4 EV virtual test drive experience
- Volkswagen ID.4 virtual #testdrive is the first of its kind on the #pinterest social platform
- Pinterest users can virtually experience the ID.4 in various settings as a convenient first step in their car shopping
Herndon, VA — #volkswagen of America and #pinterest today launched a unique experience where #pinterest users can virtually #testdrive Volkswagen’s all-new, ID.4 through the social platform. Delivering a full 360-degree view of VW’s electric SUV, the campaign is a first-to-market for #pinterest, and delivers a new informative, convenient element in the car shopping process.
Building off the “Before it can change the world, it has to change yours” all-electric, zero direct emission ID.4 messaging, the integration with #pinterest delivers a new way to educate platform users on the content that inspires them. Before implementation, 8M + “Pinners” have already shown active engagement with #automotive content. Through these engagements, one in three platform users have expressed inspiration to shop for a car they weren’t originally considering for purchase. By accessing the 360 #testdrive, those already inspired by Volkswagen’s EV can begin to get a feel for how it might change their world.
“A game changing car like the ID.4 deserves a game changing shopping experience, and that starts at the #testdrive,” says Kimberley Gardiner, senior vice president, #volkswagen Brand Marketing. “This virtual 360 experience we’ve created with #pinterest allows us to educate potential customers how functional, fun and within reach our new EV is. A platform like #pinterest – which many users visit for both shopping information and inspiration – presents a unique opportunity to reach consumers in a whole new way.”
“The all-new #volkswagen ID.4 is truly something to behold, but you don’t have to step into the car to experience its magic,” says Andy Holton, Global Head of Creative Strategy at #pinterest. ”Working with #volkswagen on this virtual #testdrive adds a new dimension to shopping on #pinterest, taking the best of IRL shopping and bringing it online.”
Recently named 2021 World Car of the Year, the ID.4 ushers in a new era of e-mobility for #volkswagen. The company plans to bring at least one new all-electric model to market globally every year.
Starting today, #pinterest users can access the ID.4 #testdrive experience for free, directly in the #pinterest app.
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