Press release
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june 10, 2021 - Louis Erard
Le Triptyque Louis Erard x Alain Silberstein
Louis Erard x Alain Silberstein. Pushing the boundaries of its artistic design even further, #louiserard reveals a completely unique triptych. Alain Silberstein was given carte blanche, designing the series of three watches like a picture over three panels to make a whole work of art. This is an unprecedented combination of high-end watchmaking and accessible watches. Three lots of 178 models with an entry price of CHF 3,500, and a collector's box at CHF 11,111.
In 2019, Alain Silberstein revisited ‘Le Régulateur’ from #louiserard, a historic, emblematic model produced by the Jura brand. This collaboration resulted in an exceptional model: two series of 178 models which sold in just a few hours and were immediately extremely sought after on the secondary market. And all this even before it was selected for Geneva's Grand Prix d'Horlogerie and it received an award in the Red Dot Award: Product Design 2021.
2021 marks a new frontier in the collaboration between #louiserard and Alain Silberstein, with the launch of this triptych. Three watches as work of art; three family members able to shed new light on Alain Silberstein's artistic approach, as well as Louis Erard's watchmaking mastery. Each item is limited to 178 models, 78 of which are to be sold in a collector's box containing the entire capsule as well as a digital artwork signed by the artist. The retail price makes a very strong statement: an entry price of CHF 3,500 and the collector's box at CHF 11,111.
By purchasing Le Triptyque #louiserard x Alain Silberstein collector’s box set, the 78 privileged owners will also be able to enjoy a personal, non-fungible token linked exclusively to their triptych. This guarantees and protects the authenticity of the limited edition, as well as containing all its technical specifications. In addition, collectors will have the opportunity to customise their digital token with a private message, making it even more unique and timeless.
Louis Erard is one of the first in Swiss watchmaking to offer such a technology, and this can only be offered thanks to Qiibee, which already partners with the brand for its loyalty program.
The triptych brings together three different timepieces – three sigature models, each with its own unique features: La Semaine, Le Régulateur II, and Le Chrono Monopoussoir.
Everything begins with the case, a blank canvas for the artist. It consists of a frame with vertical sidebars called “brancards”, flanked by a conical crown. This is architecture in pure form, each element perfectly held, resulting in geometric simplicity and effects created by contrasts, shapes, materials (grade 2 and grade 5 titanium) and finishes (microblasted and polished). Waterresistant to 100 meters, the case is further complemented by a nylon strap with a flap, guaranteeing uncompromising comfort. Soft, breathable and lightweight, the strap features a quick-fit closure, while the tight mesh of the double-layer nylon forms a surface that won’t retain moisture. Against this canvas, the designer offers his exercises in style: three movements, three functions, three stories.
The triptych begins with a reference to the artist with the La Semaine #louiserard x Alain Silberstein. With its three hands, date and day, this model features the exquisite weekly planner developed by Alain Silberstein, easily recognisable as his work: the days do not have names, but rather playful smileys – small, stylised faces symbolising different moods and reminding us that time is a flow, an experience, an emotion evolving through the days. From grey Monday to radiant Sunday (or vice versa), depending on the mood of the wearer!
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Louis ErardxAlain Silberstein2019-RedDot
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Alain SILBERSTEIN Photo Daniel Perret (1)
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