Press release
69KB
june 09, 2021 - Volkswagen
The latest Volkswagen 2021 Enthusiast Fleet vision: A green 2021 Arteon 'Big Sur' concept
Volkswagen unveiled its latest addition to the 2021 #enthusiastfleet family — a striking, green-wrapped 2021 #arteon named after the scenic coastal area, Big Sur. Inspired by the unforgettable stretch of California coastline, the team wanted to create a head-turner that would capture the Arteon’s adventurous spirit and aerodynamic sleekness.
Since arriving in 2019, the stylish fastback offers drivers the best of both worlds: the sportiness of a coupe with the space and flexibility of a midsize sedan. To draw attention to the flagship sedan, #volkswagen Enthusiast and Motorsport Marketing Specialist Sean Maynard, Rory Stramer and Gil Plasencia of FMS #automotive, and Jason Whipple at Rotiform designed this #concept car.[1]
“The #arteon is a hidden gem in the #volkswagen line-up,” Plasencia says. “It’s a top-of-the-line sedan that offers the elegance of a sports car, plus it includes all the features #volkswagen drivers have come to know and love—like Lane Assist, Car-Net [and] fantastic braking and handling.”[2][3]
The goal was to incorporate an eye-catching forest green wrap throughout the vehicle to showcase the Arteon’s strong and stylish body lines. Paired with gloss-black, 20-inch Rotiform TUF-R cast monoblock wheels and Continental Tire Extreme Contact DWS 06 Plus 245/45 R20 tires, the look is both attractive and aggressive.
“We wanted the car to stop people in their tracks, and announce, ‘I’m here!’” says Plasencia.
The California-based teams started out with a 2021 Urano Gray #arteon SEL Premium R-Line and changed the color using a custom vinyl wrap. The bold shade was inspired by an all-green Golf R that Rotiform debuted at SEMA, the world’s leading #auto aftermarket exhibition, in 2019.
“It was more of an aesthetic design makeover than a performance upgrade,” Stramer says. “We wanted to keep it in the boundaries of something someone could feasibly achieve and ensure that someone who had the means and interest in achieving this vehicle could.”
The wrap was installed throughout the entire car – including its interior door jambs and side body pieces – so when the doors open, the color change is still visible.
“I’m really proud of the amount of detail and attention we put into it,” Plasencia says. “We took all the doors off the vehicle – the hatch, the hood – and spent a good 50 to 60 hours to ensure it was all perfect. Looking at a distance, it looks like it’s a paint job.”
The team executed the modifications in just under a month. Using a Voomeran Lower Valence body kit as a foundation, Plasencia and Stramer designed custom front splitters, side pieces and a spoiler to perfectly fit the vehicle. A coilover suspension was also added to give the vehicle a stronger, lower stance.[4]
“We brought it down an inch and a half, but it can actually go as far down as two and a half inches,” Plasencia says. “However, because of the car’s body kit, it gives an illusion that the car is actually lower than it is.”
You can catch this one-of-a-kind green machine, along with the rest of the 2021 #volkswagen #enthusiastfleet, at enthusiast events across the country.
[1] Graphic package shown is not available.
[2] Driver Assistance features are not substitutes for attentive driving. See Owner’s Manual for further details, and important limitations.
[3] Available on MY21 ID.4 vehicles. Always pay careful attention to the road and do not drive while distracted. Certain services require trial or paid subscriptions, which may have their own terms and conditions. VW Car-Net requires cellular connectivity, availability of vehicle GPS signal, and acceptance of Terms of Service. Not all services and features are available on all vehicles. Certain Car-Net services may connect out to 3rd party providers that may require additional payment. Standard text and data rates may apply for app and web features. Certain services may collect location and vehicle information. See Terms of Service, Privacy Statement, and other important information at www.vw.com/carnet.
[4] Modifying vehicles can adversely affect warranty coverage and compliance with required safety and other standards.
13591-2021ArteonBigSurconcept
1333x1000, 301KB
13592-2021ArteonBigSurconcept
1499x1000, 751KB
13593-2021ArteonBigSurconcept
1499x1000, 894KB
13594-2021ArteonBigSurconcept
1499x1000, 729KB
13595-2021ArteonBigSurconcept
1499x1000, 561KB
13596-2021ArteonBigSurconcept
1499x1000, 621KB
13597-2021ArteonBigSurconcept
1499x1000, 790KB
13598-2021ArteonBigSurconcept
1499x1000, 899KB
Related news |
||
|
|
|
february 09, 2024
|
may 20, 2021
|
april 14, 2021
|
|
Volkswagen of America, Inc. is pleased to announce that the ID.4, the brand’s all-electric compact SUV, has received the 2024 Moto... |
ID.4 wins Green Vehicle of Texas awardArteon voted Best Midsize Car by media attendeesHerndon, VA — #volkswagen of America, Inc. i... |
Arteon joins the Tiguan on 2021 TOP #safety PICK listHerndon, VA — #Volkswagen of America, Inc. announced today that the 2021 #Art... |
Download all 
You might be interested in |
||
|
|
|
december 10, 2020
|
december 02, 2020
|
november 26, 2020
|
|
Driving dynamics at the highest level: the #arteon R02 and #arteonr Shooting Brake03 combine the driving characteristics of sports... |
Updated brand halo offers a new front end, greater levels of interior refinement, advanced connectivity and new driver assistance ... |
eHybrid: the lithium ion battery in the new #arteon eHybrid models reaches up to 59 km (Arteon) and 57 km (Arteon Shooting Brake)M... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness