june 09, 2021 - Dacia

Xiaoyan Hua-Schwab is appointed Communication Vice President DACIA & LADA

On June 7th, 2021, #xiaoyanhuaschwab joined the DACIA-LADA business unit as VP Communication. She joined its Management Committee under the guidance of Denis Le Vot, CEO of #dacia and #lada brands. #xiaoyanhuaschwab reports to Christian Stein, Vice President of Brands Communication at Renault Group.

Xiaoyan Hua-Schwab's missions will be to define and deploy the overall communications strategy in accordance with the brand strategic plan presented in January 2021. #dacia and #lada seek ambitious growth driven by strong products, new markets penetration, and stronger, more modern branding.

To complete these missions, #xiaoyanhuaschwab will be supported by:

Orianne Tamburini, in charge of #dacia external communications and press relations
Kalina Iordanova, in charge of international and internal communications for both brands.

A Sciences Po alumni, #xiaoyanhuaschwab held several marketing positions before joining the PSA Group in 2003 where she took on roles in international communications and marketing. In 2014, with the creation of the ‘DS Automobiles’ brand, she became VP Communications, Events, and Social Media.