Press release
313KB
june 08, 2021 - Hyundai
Hyundai and Disney Launch Unprecedented Content Campaign
- Custom TV Ads and Digital Content Feature Talent and IP from Disney’s Iconic Brands
- Campaign Continues Hyundai’s “Question Everything” Creative Platform for the All-New 2022 Tucson
FOUNTAIN VALLEY, Calif., June 7, 2021 – #Hyundai and #disney have developed an original creative campaign to introduce the all-new 2022 Tucson in an unforgettable way. The collaboration extends Hyundai’s “Question Everything” creative platform for #tucson with custom TV ads and digital content featuring talent and characters from The Bachelorette, black-ish, SportsCenter and Marvel.
“This unique creative integration with #disney that spans different networks, programs and talent is an unprecedented approach to reach billions of people in an engaging way,” said Angela Zepeda, CMO, #Hyundai Motor America. “Disney is the perfect partner for this massive execution with its world-famous brands and #entertainment platforms that allows us to build upon our #tucson marketing campaign.”
“Hyundai is a trusted collaborator of #disney, and we couldn’t be more pleased with the ‘Question Everything’ campaign. We love when longstanding relationships transform and grow, and are looking forward to introducing a first-of-its-kind activation featuring some of our iconic IP,” said Andrew Messina, senior vice president, #disney #advertising Sales.
There will be 12 TV spots of various lengths and a total of 50 pieces of content with talent asking thought-provoking questions. The campaign will launch the week of June 7 starting with The Bachelorette premiere tonight at 8 p.m. ET/PT on ABC. The custom content will run across linear TV, streaming, digital and social to promote the all-new #tucson. Additional content will be released in the coming weeks.
Hyundai’s #advertising agency, INNOCEAN USA, and media agency, Canvas Worldwide, came together with #disney CreativeWorks to develop the engaging campaign featuring ABC Studios IP.
This campaign follows the recent collaboration between #disney #advertising Sales and #Hyundai to launch the first-ever co-branded augmented reality (AR) series with National Geographic.
Large-46335-HyundaiandDisneyLaunchUnprecedentedContentCampaign
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