Press release
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may 27, 2021 - Borilli Racing
Borilli Racing will be official supplier of the FIM ISDE 2021
Press release available only in original language.
Borilli Racing's commitment to the world of #enduro continues unstoppably for the 2021 season. The Off Road tIre specialist has scored another blow by signing an important partnership with the most exciting and prestigious international off-road motorbike event: the historic FIM International Six Days of #enduro (FIM ISDE).
"Our life is Off Road" is for #borilliracing not only the claim that distinguishes and characterizes itself as a brand but it is a real lifestyle and the engine of the ambitious project of consolidation of the brand in the European off-road market that sees #borilliracing committed, for the 2021 season, as main #sponsor of some of the greatest european #enduro Championships and as title #sponsor of the World #enduro Championship.
The 2021 edition of the FIM International Six Days of #enduro (FIM ISDE) will take place in Italy, between Piedmont and Lombardy, from 30 August to 4 September 2021.
The best #enduro riders from over thirty nations and five continents will compete on challenging off-road trails totalling around 1000 km, including special tests.
For the Brazilian brand, this gives the event an extra value. Always very connected to Italy, which for #borilliracing is a second home considering the Italian origins of the Borilli family, the choice of sponsoring the Italian SIX Days acquires a value of great importance that allows to convey at 360 ° what are the fundamental guidelines of the brand.
Borilli #racing is a company that has always developed high quality off road tyres with the constant challenge of searching for perfection, but it is also passion, determination, effort and deep connection to the origins that are the real drive and engine of every great enterprise.
Renato Borilli - President #borilliracing Group -
"The partnership with FIM ISDE is really very exciting for #borilliracing both because it will give us the perfect opportunity to confirm and promote the quality and performance of the 7 DAYS #enduro range, and because it will take place in Italy, which for us has a an important symbolic value.
In a very technical discipline like #enduro, tyres play a role of primary importance to ensure safety and maximum performance.
Borilli #racing has only one goal, as evidenced by the many sponsorship projects implemented in the 2021 season and the constant and specific development work of our products.
We want to make the difference by offering Borilli's high technology and expertise at the service of the fans of this discipline. We aim to become, with commitment and dedication, the reference tyre for the European off road market as we are today in Brazil, where we are the market leader.
Fabio Muner - FIM Marketing & Communication Director –
"On behalf of the FIM I am delighted to welcome Borilli as valued partner of this year's FIM International Six Days of #enduro, which will be hosted in Italy. Having Borilli present in the ISDE paddock will bring benefits to the riders irrespective if they are in a Club or World team. We look forward to seeing a brand highly active within the off-road community as Borilli inside this historic event."
FIM ISDE PROGRAMME 30 AUGUST 2021 - 4 SEPTEMBER 2021
PADDOCK OPENING
Monday 23 August, 2021, Rivanazzo Terme (PV)
OPENING CEREMONY
Saturday 28 August, 2021, Pavia
MOTOCROSS FINAL
Saturday 4 September 2021, Tazio Nuvalori Circuit (16km from the Paddock)
PRIZE-GIVING CEREMONY
Saturday 4 September 2021
SIX DAYS PARTY
Saturday 4 September 2021
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