Press release
203KB
may 25, 2021 - pepsico
Ruffles® Encourages Fans to Own Their Ridges with the Release of the Ultra-Custom Armored Ridge Tops Sneaker
Inspired by the defining characteristics of the signature chip, the sneakers are the edgy embodiment of what it means to own one's style, story - and your ridges.
PLANO, Texas, May 24, 2021 /PRNewswire/ -- Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo's Frito-Lay division, this week released its second signature shoe, The Ruffles® Armored Ridge Tops, just in time for the NBA playoffs. Brand partner and rapper T-Pain was seen courtside at Sunday's Utah Jazz playoff game rocking his pair of the super-exclusive and completely custom sneaker.
While not available for purchase, fans can still get their hands on a pair of sneakers by entering the Ruffles® giveaway and viewing the Official Rules at RufflesSneakers.com for complete details. Giveaway is subject to the Official Rules.
About Ruffles
Ruffles is one of many Frito-Lay North America brands – the $17 billion convenient foods division of #pepsico, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. #pepsico generated more than $67 billion in net revenue in 2019, driven by a complementary #food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
TPain x Ruffles
371x600, 69KB
06 RUF RidgeTops Detail Buckle 3822
800x534, 104KB
04 RUF RidgeTops Sole lft 3743
800x534, 28KB
03 RUF RidgeTops Outside 3750
800x534, 44KB
Related news |
||
|
|
|
december 06, 2023
|
november 22, 2023
|
november 03, 2023
|
|
Employees in PepsiCo's downtown Chicago office at the Old Post Office showed that their commitment to giving back goes well beyond... |
The Positive Agriculture Outcomes Accelerator will now catalyze more than $30 million in investments to support nearly 40 agricult... |
As part of PepsiCo's ongoing efforts to support and elevate Historically Black Colleges and Universities (HBCU), the company is an... |
Download all 
You might be interested in |
||
|
|
|
october 30, 2023
|
august 23, 2023
|
august 09, 2023
|
|
Fans can engage with an iconic Lay's limited edition potato chip flavor, as well as Lay's food and cocktail recipes all inspired b... |
On August 28, 1898 in New Bern, North Carolina, pharmacist Caleb Bradham renamed "Brad's Drink," his popular non-alcoholic digest... |
Brand Builds on Its Decades Long Partnership with the NFL to Give Away the First-Ever No. 0 Jerseys & Will Celebrate All Thing... |
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness