may 20, 2021 - Pininfarina

Pininfarina. The Shape of the Future 90 years of style and innovation on show at the MAUTO in Turin

From 20 May to 12 September 2021

Turin, 20 May 2021 – The MAUTO - Museo Nazionale dell'Automobile di #torino today inaugurates the exhibition "La Forma del Futuro" (The Shape of the Future), an extraordinary exhibition that, with the contribution of 16 exceptional cars, narrates Pininfarina's innate ability to envisage the future and give it form by staying ahead of the times and setting trends. A selection of research prototypes, dream cars and exclusive cars testifying to the genius expressed by the world's most famous Italian #design house over three generations and more than 90 years of history, with an approach to #design that, by combining style and function, has left its signature on the evolution of the motor car.

Pininfarina has always designed with an eye to a better future, including where cars are concerned. Its concepts have shown the world intriguing formal and technical solutions that respect the environment and resources while still being driven by #design. In some cases, these fanciful four-wheeled creations were born to seduce manufacturers and public at international motor shows, but they also contain solutions designed for future mobility. In others, the research was driven by or was a response to environmental issues and energy crises. In these cases the insistence was on aerodynamic forms and alternative technologies and materials to make vehicles lighter and less polluting. Models that explore and impact new aesthetic and technological trends, some evolutionary, others extreme, but always outside the aesthetic canons of their epoch. And also models whose modernity and unique forms have made them museum icons or limited editions.

From this unparalleled journey of innovation spanning almost a century comes "The Shape of the Future", an exhibition that will remain open to the public until 12 September 2021. The exhibition will include an audio guide to be enjoyed independently and in complete safety: visitors will be accompanied by the voice of Chairman Paolo Pininfarina. To access his video narratives, all you have to do is scan the QR codes located along the exhibition route with your cell phone.

Today, for the inauguration, two more jewels testifying to a history of innovation-driven #design always in the name of the most authentic #pininfarina style will be on display: the first is the 1965 Dino Berlinetta Speciale, a one-off item just restored in the #pininfarina studio in Cambiano for a private collector as part of the restoration and certification of authenticity programme reserved for owners of models designed and built by #pininfarina. Next to the Dino, a styling preview of the driving simulator designed and built by #pininfarina for The Classic Car Trust, inspired by the forms of the legendary Cisitalia 202, created to offer gentleman drivers, through new technologies, the thrill of driving the most prestigious classic cars.

Further information in the press release to download