Press release
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may 17, 2021 - Scuderia Alphatauri
Scuderia AlphaTauri Announces ICM.com As Official Partner
Scuderia AlphaTauri has today announced a new #partnership with #icmcom, a UK-based global multi-regulated financial service provider.
ICM.com is an international online Foreign Exchange (FOREX) and CFD trading firm that operates globally, much like #scuderiaalphatauri who are set to compete in 23 races during the 2021 Formula 1 season. The new relationship, which will begin at the iconic Monaco Grand Prix, is the first year of an exciting venture for the two outfits that wish to continue to develop a strong #partnership for many years to come.
The #partnership with #scuderiaalphatauri will accelerate the global brand awareness strategy of #icmcom through marketing campaigns across the team's social and digital platforms. Furthermore, prominent branding will feature on a variety of team collateral; with both drivers displaying the logo on their race apparel and team kit, as well as further brand visibility throughout the garage environment and on the AT02.
Franz Tost, #scuderiaalphatauri Team Principal said: "I'm pleased to announce this exciting #partnership with #icmcom who, like #scuderiaalphatauri, operates on a global scale every day. As a team that competes in an international championship, we are exposed to FOREX transactions daily, which is one of the core competencies of the #icmcom business. It's great to welcome such a future-oriented company to our team and we look forward to building a strong relationship together this season."
"We are excited to enter the world of Formula One with this team #partnership - the highest class of single-seater #racing, distinguishable by its otherworldly-looking cars and phenomenal speeds. With a cumulative audience of almost 2 billion television viewers and a highly engaged fan base, the #partnership with #scuderiaalphatauri will add significant value to ICM's brand awareness strategy. With races in 23 countries Formula 1 is a truly global platform, aligning with ICM's global vision which currently covers over 20 countries." commented Shoaib Abedi, Founder and CEO of ICM.com.
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