Press release
354KB
may 14, 2021 - Mercedes-Benz
International Museum Day: Experience the Mercedes-Benz Museum from home
- Wide range of possibilities
- Virtual tour through the #MercedesBenzmuseum via Instagram
- Spectacular drone flight through building and cars
Stuttgart. 18 May 2021 is International Museum Day. Institutions all over Germany are already participating next Sunday, 16 May 2021, with a variety of activities. In addition, the #MercedesBenzmuseum is celebrating its 15th birthday on 19 May 2021. The offerings of the Museum for both occasions are called “Experience the Museum from home”. For example, with a live #digital tour on Instagram (mb4.me/MuseumTour). Because of the pandemic, the #MercedesBenzmuseum is closed at present.
A virtual tour through the Museum
Thanks to #digital technologies, it can be explored from a distance at any time. Via the magazine-style website, for example, or by means of interactive tours around the Museum on Instagram or a drone flight on YouTube. The range of formats and content is steadily increasing as the Museum continues to expand its #digital offerings.
Visitors can experience the #MercedesBenzmuseum online via the website before or after their visit, as they wish. The virtual tour guides visitors around the exhibition, which covers 16,500 square metres. The site offers information on all the exhibits as well as 360-degree images of all the Legend and Collection rooms with their vehicles (www.mercedes-benz.com/en/classic/museum/exhibition/). Special exhibitions from the past can also be experienced as a 3D tour, such as “40 Years of the #MercedesBenz G-Class” (mb4.me/3D-Gclass) and “125 Years of VfB Stuttgart” (mb4.me/3D-VFB).
A highlight of this experience is a film taken from a drone that explores the Museum from the roof to the entrance level: the four-minute clip (mb4.me/drone-museum) delivers spectacular scenes, shot with the help of special highly agile camera drones. This includes the rapid flight through the open gullwing doors of the legendary #MercedesBenz 300 SL Coupé. When it was released in spring 2020, the clip was viewed several million times in the first few days on YouTube and the #social media channels of the #MercedesBenzmuseum.
Every visit to the Museum is an individual experience. A web series focuses on this perspective and provides guided tours with various celebrities (www.mercedes-benz.com/en/classic/museum/at-the-museum-with/). One of these is Jutta Benz who, as great-granddaughter of Carl Benz, the inventor of the car, and his wife, Bertha Benz, has a special relationship with the Museum. Or Bernd Mayländer, who has been driving the safety car in Formula One race meetings for twenty years. Dr Ulrike Groos, Director of the Kunstmuseum Stuttgart, gives her appraisal. Gorden Wagener, Chief Design Officer of Daimler AG, names his personal car favourites during the tour and Benedikt Weiler, curator of the #MercedesBenzmuseum, provides a peek behind the scenes.
Social media
With its mix of historical archive material, exciting pictures and videos from the #MercedesBenzmuseum and from worldwide classic events, the #digital #MercedesBenzmuseum is the most successful classic channel of all car manufacturers worldwide. More than two million people follow @MercedesBenzmuseum on Instagram, in addition to followers on other platforms: @MercedesBenzmuseum on Facebook and @MB_Museum on Twitter.
On Instagram, guides from the #MercedesBenzmuseum share their enthusiasm and surprising facts about the permanent and special exhibitions. A virtual experience is made possible by the series “Exclusive Insights: The Cars of the #MercedesBenz Museum” (mb4.me/exclusive-insights). Museum guide Pádraic Ó Leanacháin provides insights, explores some special vehicles such as the 500 K Special Roadster in Legend Room 3 and enjoys the holiday atmosphere in front of the #MercedesBenz 300 TD in the Collection Room 1. Also available via Instagram Stories are Museum tours by Pádraic Ó Leanacháin (mb4.me/MuseumTour) and by Damian Dabrowski through the special exhibition “40 Years of the G-Class” (mb4.me/g-tour-ig).
Shmee150, the successful YouTuber, presents five little known facts about #MercedesBenz and its predecessor brands in a 180-degree virtual reality format on his journey of discovery through the Museum: mb4.me/Top5. Viewers can look around the Museum themselves by using the mouse pointer or moving their smartphones.
And those who have ever played with the idea of acquiring their own #MercedesBenz classic can try the entertaining “Mercedes-Benz Classic Quiz” (mb4.me/classic-quiz) and find out which vehicle is the best match.
21C0160 001
1633x2449, 561KB
21C0160 002
1675x2513, 2MB
21C0160 003
6048x4024, 4MB
Related news |
||
|
|
|
june 27, 2023
|
april 12, 2023
|
march 27, 2023
|
|
Big Children’s and Family DayThe successful “Urban Culture” event series enters its third roundOpen-air cinemaPopular vehicle meet... |
From 16 April to 8 October 2023, always on SundaysOpen to all brands, free of charge and without prior registrationThemed specials... |
The museum is open every day from 9 a.m. to 6 p.m. during the Easter holidaysArt exhibition “Moving in Stereo”: Extended until 17 ... |
Download all 
You might be interested in |
||
|
|
|
august 09, 2022
|
july 11, 2022
|
july 01, 2022
|
|
Aug 9, 2022StuttgartFor an illustrious and international clientele: The #daimlermotorcar from 1892Automobility was still a highly ... |
Jul 11, 2022 StuttgartAfter the successful premiere in 2021, the format makes its second outing in 2022The #mercedesbenzmuseum pla... |
On Sunday, 10 July 2022 from 11 a.m. to 6 p.m.A colourful and varied programme at and in the Museum for the whole familyFull infor... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness