Press release
98KB
may 13, 2021 - Cupra
How electric sound is Born
- The elements of nature that characterize the brand inspire the AVAS sound of the first 100% electric #cupra model
- The sound is exclusively revealed on the world premiere of The Impulse, the #cupra Tribe’s new #podcast, where #antoninolabate and #francescasangalli explain its creation process
- The episode is now available on CUPRA’s official channel on Spotify, Apple Podcasts, Google Podcasts and Ivoox
Although an electric car produces zero emissions, it can still generate an infinite number of emotions. This is the case of the #cupra Born, the brand’s first 100% electric model, which not only delivers excitement through its design, but also through its sound. The #cupra team has designed an exclusive sound that has now been released for the first time in the premiere episode of the #cupra Tribe’s #podcast, The Impulse, now available on Spotify, Apple Podcasts, Google Podcasts and Ivoox.
- Thrills on display. #antoninolabate, #cupra Director of Strategy, Business Development & Operations, and #francescasangalli, Head of Colour & Trim Concept & Strategy, are the first guests on The Impulse. “Subtle is the right definition. Every time I listen to it, it’s an emotion again and again.” says Labate. “For me this is The Sound” he adds. “CUPRA is a highly emotional brand and when we talk about emotions, we also talk about senses” explains Sangalli. “When we design a car, we design all the senses that are involved: sight, touch… but we can go beyond them. Sound confirms everything that you see and touch” she says.
- The importance of sound. By not having a combustion engine, electric cars barely produce sound by themselves. For this reason, the European Union stipulates that all electric vehicles must make an AVAS (Acoustic Vehicle Alerting System) sound when traveling at less than 20 km/h in order to alert pedestrians and other road users. In the case of the Born, its sound is clearly perceptible beyond 40 km/h. This acoustic novelty is part of the revolution of the car set to be the impulse of the company’s electric transformation, according to Labate: “the #cupra Born is a new hero for a new generation, a gamechanger in its segment.” And its sound had to reinforce this essence. Sangalli describes it as “super emotional, it has this luminous and metallic things, just like the car”.
Further information in the press release to download
How-electric-sound-is-Born 01 HQ
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How-electric-sound-is-Born 03 HQ
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