DEARBORN, Mich., May 10, 2021 – Ford’s smartest, most innovative truck yet will be all-electric and called #f150lightning. The all-new #f150lightning will be revealed May 19 at #ford World Headquarters in Dearborn and livestreamed for millions to watch.
The #f150lightning brings stunning innovation, technologies and capabilities to the F-Series, America’s best-selling vehicle, combined with the power, payload and towing capability that is the hallmark of all Built #ford Tough trucks.
The reveal takes place at 9:30 p.m. EDT, May 19, from #ford World Headquarters and will be broadcast live with 30+ ways to watch across physical and digital destinations, including the #ford Facebook and YouTube channels, Twitter, key national publications as well as 18 impactful out-of-home locations such as Times Square in New York City and Las Vegas Boulevard.
“Every so often, a new vehicle comes along that disrupts the status quo and changes the game … Model T, Mustang, Prius, Model 3. Now comes the #f150lightning,” said #ford President and CEO Jim Farley. “America’s favorite vehicle for nearly half a century is going digital and fully electric. #f150lightning can power your home during an outage; it’s even quicker than the original #f150lightning performance truck; and it will constantly improve through over-the-air updates.”
Added Farley: “The truck of the future will be built with quality and a commitment to sustainability by Ford-UAW workers at the #ford Rouge Complex -- the cathedral of American manufacturing and our most advanced plant.”
Production of the #f150lightning begins next spring at the all-new Ford Rouge Electric Vehicle Center.
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