Press release
847KB
april 15, 2021 - ABB Formula E
Bimini Bon Boulash headlines Formula E's new influencer tribe designed for next generation sports fans
- The Offset is Formula E’s new collective of UK-based influencers including Bimini Bon Boulash, #joshdenzel, #joeweller and Shmee150
- The diverse group of influencers, with a combined Instagram following at launch of 7.6 million, will drive a shared mission for positive change
- The Offset will introduce new audiences and the next generation of socially conscious sports fans to the ABB FIA #formulae World Championship
London, England, (April 15, 2021) – #formulae has today launched The Offset - Formula E’s new #influencer tribe who will come together to introduce new audiences to the sport of #formulae and play their part in its vision to accelerate sustainable human progress through the power of electric #racing.
Dubbed The Offset, 50 creators will come together to form the tribe, with the first 25 UK-based influencers being announced today, who have a combined Instagram following of 7.6 million*. The collective is built on long-term relationships held directly by #formulae and will extend over time to include wider international markets. A pioneering move within motorsport, The Offset will inspire the next generation of socially conscious sports fans to follow, engage with and shape the future of this progressive brand of all-electric #racing.
At launch, The Offset will include RuPaul’s Drag Race UK finalist #biminibonboulash, sports and #entertainment presenter #joshdenzel, YouTube sensation #joeweller and supercar vlogger Shmee150. The diverse nature of The Offset means their communities care about a range of cultural and lifestyle passion points all united by common values aligned to Formula E’s vision to accelerate sustainable human progress.
The pinnacle of electric motorsport, Formula E’s unpredictable, highly competitive #racing is underpinned by equally powerful reason. Recognising the impact of sport as a force for good, #formulae was founded to counteract climate change by accelerating the adoption of electric vehicles, a mission which has since evolved to an all-encompassing race for better futures, as part of the FIA’s #PurposeDriven movement for motor sport’s positive contribution to society.
Further information in the press release to download
Bimini Bon Boulash
1066x1332, 82KB
Josh Den el
2000x1000, 512KB
Joe Weller
2685x3356, 3MB
Related news |
||
|
|
|
april 26, 2024
|
april 26, 2024
|
april 26, 2024
|
|
The ABB FIA Formula E World Championship heads to Monaco on April 27 for round eight of Season 10Jean-Eric Vergne and Stoffel Van... |
Jaguar TCS Racing have confirmed a long-term commitment to the ABB FIA Formula E World Championship by signing to participate in t... |
Jaguar TCS Racing have confirmed a long-term commitment to the ABB FIA Formula E World Championship by signing to participate in t... |
Download all 
You might be interested in |
||
|
|
|
april 24, 2024
|
april 22, 2024
|
april 15, 2024
|
|
Rowland and Fenestraz targeting big points at one of motorsport’s most famous tracksYOKOHAMA, Japan – Nissan Formula E Team is rea... |
Jaguar TCS Racing currently lead the Teams' World Championship with 128 points, with Nick Cassidy and Mitch Evans fourth and seven... |
The second race of the Misano E-Prix in Italy was as action-packed as the day before Jean-Éric Vergne scored points for the sixth ... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness