Culture, Ethics, Design, Identity, Talent: these are the five nouns that reveal the values of Florim Group brand CEDIT. A statement of intent that encapsulates all the brand’s deepest beliefs, in the form of its founding principles - interpreted for the world of today - and perfectly in line with Florim’s commitments as a Benefit Corporation, with B Corp certification.
Culture meaning knowledge, Ethics in the sense of environmental and social responsibility, #design standing for investment in research to generate beauty, Identity embodying a timeless history, and Talent as expression of Made in Italy. #cedit portrays itself through its five founding principles, which interlock to perfection with the wider strategy of Florim, the ceramic surfaces company famous for its quality, innovation and sustainability for almost 60 years. In fact, it is no coincidence that Florim recently took an important step forward by changing its bylaws to become a Benefit Corporation and obtaining coveted B Corp certification.
The #cedit brand provides Florim with the ideal vehicle for transmitting its belief in “cultural value”, one of the founding principles of its work and social commitment.
CEDIT’s five values are analysed in detail in an original video [link] that illustrates the brand’s identity. An exploration of the materials and the people who comprise its identity and who make it a unique benchmark in the world of architecture and #design.
CEDIT – Ceramiche d’Italia profile | Italian in origin and international in spirit, #cedit - Ceramiche d’Italia is a Florim Group brand relaunched on the market in 2016. Its core values are strong local roots, a clear vocation for ground-breaking #design and a determi-nation to help shape the living-spaces of tomorrow. Over the years, #cedit has worked with the biggest names in Italian #design, including Achille and Pier Giacomo Castiglioni, Ettore Sottsass, Enzo Mari and Alessandro Mendini, making it a key contributor to the history of the #design universe. Today, #cedit continues to promote contempo-rary creativity in keeping with this great tradition, creating ceramic collections conceived by top Italian designers, with a unique, original style.
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