Cookie Consent by Free Privacy Policy website The first electric CUPRA, at -30ºC
april 07, 2021 - Cupra

The first electric CUPRA, at -30ºC


  • The #cupra #born undergoes final winter testing near the Arctic Circle prior to its launch
  • A decisive development phase to ensure the instantaneous performance of CUPRA’s first 100% electric car
  • More than 1,000 tests in which engineers put its cutting-edge technology, dynamism and comfort to the test

Winter time just a few kilometres from the Arctic Circle. A completely white land, where about 200 words are used to describe snow by the local culture, with temperatures reaching 30 below zero and a circuit on a 6 km2 frozen lake. The #cupra engineers have spent two years testing the car on this harsh environment, using cutting-edge technology to take the development of the #cupra #born to the highest level. Now in the final #test stage before its launch, they are pushing the brand’s first 100% electric car to its limits in the most difficult conditions.

- Electrical performance in extreme cold.  This is a decisive phase in the development of the #cupra #born. The #cupra team is subjecting the electric car to more than 1,000 tests in the coldest temperatures on the planet. The durability #test consists in driving 30,000 kilometres day and night. The aim is to ensure that the #cupra #born delivers the best performance in any conditions. 

- 100% #cupra adrenaline. The dynamism of the first 100% electric #cupra has been a crucial aspect of its development. The Dynamic Chassis Control and the different damper firmness settings are tested on a circuit on a frozen lake. The inner part of the track is more polished, the outer part less so, in order to promote sliding. In this way, the engineers ensure sportiness with no impact on the environment.

Further information in the press release to download

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