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march 29, 2021 - LG Italia

Digital designers: turning imagination into reality

This is first installment of ‘On the Job’, where we put the spotlight on some of the talented and creative individuals in the global #LG family. Today we take a look at the important role played by the company’s innovative #digital designers.

As any creator or inventor will agree, taking an idea and turning it into something real is no small feat. When it comes to creating a new product, it is the role of the #digital designer to translate the concepts, sketches and plans generated during the #design process into a three-dimensional representation of what the finished article might look like. Giving virtual or physical form to something that does not yet exist can be just as challenging as it sounds and it’s the job of LG’s #digital #design professionals to turn imagination into reality.

While pen and paper will always have their place in #design, #digital designers normally utilize more advanced tools such as virtual reality (VR), augmented reality (AR) and 3D printers to give shape to projects. VR makes it possible to realistically simulate how a product will actually look and feel, offering valuable insights that looking at a drawing or inspecting a 3D-model on a computer screen simply cannot deliver. LG’s designers even create virtual environments based on real living spaces so that prior to a #design being finalized, they can accurately assess the product’s ability to spatially and aesthetically harmonize with a range of different interior styles and configurations.

The selecting of colors, materials and finishes is a crucial part of the #design process and can mean the difference between how a product is perceived and received by consumers. #digital designers provide valuable support in this area as well. The work of LG’s #digital designers were instrumental in getting the green light to make LG Furniture Concept Appliances a reality.

The arrival of 3D printing has made the essential step of transforming a product’s #design into a tangible model considerably easier for #digital #design pros. The ability to create three-dimensional drafts of products which can be touched as well as viewed helps LG’s designers identify areas that need further consideration faster than ever before. 3D printing not only reduces the need to rework designs, it also shortens the overall product development time, allowing #LG to bring products to consumers faster.

Further information in the press release to download