Press release
68KB
march 25, 2021 - Cupra
Ansu Fati becomes the newest CUPRA ambassador
- FC Barcelona’s rising star will boost the brand’s international recognition
- Barça forward visits the Martorell facilities and meets with #cupra President Wayne Griffiths
- Griffiths: “Ansu will be part of a group of young challengers with whom #cupra aims to propel transformation in the era of electrification”
- Ansu Fati has already configured his own version of the #cupra Formentor
CUPRA brings #fcbarcelona forward #ansufati on board as a new ambassador. The young star joins the carmaker to boost the brand’s international recognition and is the second #fcbarcelona player to become a #cupra ambassador, after German goalkeeper Marc ter Stegen. Earlier this year, Ansu starred in CUPRA’s ‘Going Forward’ campaign and delivered a message of optimism for 2021.
The youngest-ever player to score a goal in the UEFA Champions League visited the Martorell facilities and met with #cupra President Wayne Griffiths at the #cupra Headquarters. In addition, Ansu had the opportunity to learn about the brand’s future projects during his visit to the Design Centre, where he was welcomed by the new Design Director Jorge Diez.
“At #cupra we strongly identify with Ansu Fati’s career, a young man with humble roots who fights for his dreams and inspires new generations from Barcelona with audacity and ambition. In a short period of time, both the brand and the footballer have forged a path in the #automotive and football worlds thanks to their non-conformist character and desire for constant evolution. Ansu wants to make a difference and help society evolve, therefore he will be part of a group of young challengers with whom #cupra aims to be the impulse of transformation in the era of electrification”, said Griffiths after meeting the #fcbarcelona forward.
A young hero for a new era
The Barça forward described his feelings after joining the brand: “I feel very much represented by a young, dynamic, sporty brand like #cupra, which aims to be unconventional with a distinctive, stimulating style. Its high-performance vision is a true reflection of my career as a footballer, and I believe our collaboration couldn’t be more successful. I look forward to being actively involved in the brand’s future projects and soon be able to drive their cars.”
Ansu Fati took advantage of his visit to Martorell to configure his own #cupra Formentor, as his teammates did at the fitting event that #cupra organised at the Ciutat Esportiva Joan Gamper, where 19 footballers from the club came together to personalise their models.
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