march 11, 2021 - Jaguar
JAGUAR CELEBRATES FEARLESS CREATIVITY WITH NEW E-PACE CAMPAIGN
Jaguar has collaborated with electronic dance music DJ/producer Hannah Wants and actor Christina Chong to celebrate the new Jaguar E-PACE SUV.
- Women in music and film: Jaguar continues to support creative industries
- Creative collaboration: Brand works with DJ/producer Hannah Wants and actor Christina Chong to launch the new Jaguar E-PACE on TV
- Soundtrack: New track Lift Off has been adapted exclusively for the campaign after featuring on BBC Radio 1 Dance Party with Annie Mac (UK only) and Spotify playlists
- New inside and out: New E-PACE has enhanced interior and exterior, advanced connectivity and is available with efficient plug-in-hybrid and mild-hybrid electrification
British/Chinese actor Chong is filmed driving the E-PACE in London, soundtracked by Wants' new single Lift Off. The new TV advert, Striking From Every Angle, is the latest instalment of Jaguar Creators, a series of collaborations with talented creative artists.
The musical accompaniment is provided British DJ and producer Hannah Wants, a former professional footballer, whose new single with Nathan Nicholson, Lift Off, has been adapted exclusively for the campaign. Wants’ latest track has already featured in the top ten of Spotify’s UK House Music playlist and the Electronic Rising playlist top five.
Jaguar Land Rover is close to my heart as my dad was an engineer there for more than 30 years. To be approached by the brand to work with them on their new E-PACE campaign is a great achievement and I feel honoured they have chosen Lift Off.
BRITISH DJ AND PRODUCERHANNAH WANTS
Her work on the new E-PACE campaign is Jaguar’s second foray into dance music, following a collaboration with American DJ/producer MK to launch the new F-PACE SUV earlier this year. Jaguar is committed to supporting the creative industries and emerging talent.
As an actor, I try to create emotions that connect with people. Learning your lines and losing yourself in a part gets intense – you have to be vulnerable. So I like to escape by getting behind the wheel with my music. The Jaguar E-PACE is a place where I get to be me again.
ACTORCHRISTINA CHONG
The new E-PACE compact performance SUV is available with both plug-in-hybrid and mild-hybrid electric powertrains. Its upgraded interior features Jaguar’s intuitive new Pivi Pro infotainment, with Software-Over-The-Air capability ensuring both infotainment and vehicle system updates are installed seamlessly and remotely. Optional cabin air ionisation with PM2.5 filtration captures ultrafine particles and allergens for enhanced occupant wellbeing.
Our new global strategy, called Reimagine, sets out Jaguar's future as a pure electric luxury brand with a dramatically beautiful portfolio of emotionally engaging designs and pioneering next-generation technologies.
Today the new E-PACE showcases its unique design, hybrid powertrains and cutting-edge infotainment. We're thrilled to celebrate it with such creative women as Hannah and Christina, who embody the fearless creativity that sets Jaguar apart.
ANDY HUNT COOKEJAGUAR GLOBAL COMMUNICATIONS
The new E-PACE which has a choice of eight powerful and efficient engines, including the P300e Plug-In Hybrid (PHEV) powertrain, which combines a 200PS 1.5-litre three-cylinder Ingenium petrol engine and a 109PS (80kW) Electric Rear Axle Drive (ERAD) motor, providing the ability to drive up to 34 miles (55km) in zero emissions EV mode – perfect for daily drives in the city.
To see Christina featuring in the Jaguar E-PACE visit XXXX. To hear Lift Off by Hannah Wants and Nathan Nicholson, visit xxxx
The new Jaguar E-PACE is available to order now at www.jaguar.com
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