Press release
103KB
march 09, 2021 - Infiniti
INFINITI appoints new marketing transformation partner, PUBLICIS Q
- INFINITI announces it will partner with unique integrated global creative solution called PUBLICIS Q
- All-new 2022 #infiniti #qx60 will be first vehicle to embrace collaborative spirit with exciting new product direction from automaker
- Automaker welcomes new product era with focus on authentic #infiniti brand identity and strengths
YOKOHAMA, Japan — #infiniti today announces a new marketing #partnership with a unique global creative solution with Publicis Groupe to propel the luxury automaker forward into a new era of product and branding opportunities. Called #publicisq, this bespoke solution looks ahead to INFINITI's new era of luxury automobiles while recalling the first — the Q45 — in the name of its agency.
"The #partnership we've created with Publicis is the first page in an exciting new chapter for #infiniti," said Phil York, general manager of #infiniti Global brand and marketing. "Beginning with the stunning, all-new 2022 #infiniti #qx60 arriving later this year, the data-driven approach and multifaceted solutions #publicisq will take for creative, social, and digital marketing will drive our brand ahead from a single point of origin."
A year after #infiniti moved its headquarters to Yokohama, the luxury automaker has undergone significant changes to reconnect with the brand's heritage and its strengths. In #partnership with #publicisq, #infiniti looks forward to further developing its own authentic brand story to match consumer tastes and to fortify its strong position going forward.
The upcoming 2022 #infiniti #qx60 will be the first model to embrace the concepts created by #publicisq and will adopt the company's approach to bringing Modern Japanese Luxury to Life with its launch campaign. The new 3-year #partnership between #infiniti and #publicisq will cover additional models coming to the luxury lineup, part of a product renaissance for the automaker soon.
This appointment won't impact current agreements with OMD Worldwide, marketing partners in China, nor parent-company Nissan's relationship with TBWA Worldwide. The new #partnership also signals the completion of INFINITI's relationship with Crispin Porter Bogusky.
INFINITI leveraged the strategic guidance and coordination of MediaLink for the entire agency selection process. MediaLink will continue to support the transition process to ensure #publicisq is integrated seamlessly across the globe.
"We're grateful for the hard work and talent CPB has brought to #infiniti for the past few years," York said. "Their cooperation and diligence show in the successful campaigns they've helped us create."
Today's announcement also completes a 9-month review to select a marketing partner. Terms of the agreement between #infiniti and #publicisq won't be made public.
Infiniti-PublicisQ-source
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