Press release
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march 08, 2021 - Sony
Sony launches BRAVIA XR A80J OLED TV with cognitive intelligence in Europe
— Pre-order another of Sony's revolutionary TVs – the BRAVIA XR A80J #oled, powered by Cognitive Processor XR. Also ready for pre-ordering soon are the entry-level X80J/X81J 4K LED TVs — #sony has informed that pre-orders will soon open in March for its innovative BRAVIA XR A80J 4K HDR #oled TVs and the entry-level X80J/X81J 4K LED TVs. The former are part of the much anticipated BRAVIA XR line-up based on the new Cognitive Processor XR™, which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.
When we see objects, we unconsciously focus on certain points. Cognitive Processor XR™, powered by cognitive intelligence, divides the screen into numerous zones and detects where the 'focal point' is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array
of elements at once, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike – something that conventional AI cannot achieve.
Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what's on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and
sound #sony has ever delivered.
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