february 24, 2021 - Chiara Boni

Chiara Boni unveils CHIARA BONI La Petite Robe FW21-22 LEISURE Collection with an engaging and emotional Short Video

Chiara Boni opens the doors to her Milanese home and makes a digital presentation of the #chiaraboni La Petite Robe LEISURE collection for FW21-22 with an engaging and emotional short video.

The video, created by H2B Studio under the artistic direction of stylist #simoneguidarelli will launch exclusively on February 24th, during Milan #fashion Week, through the digital presentation platform of the Camera Nazionale della #moda Italiana.

I like the idea of a woman being able to shine at home, while living fully in the more tranquil moments. The woman is captivating, her every movement with grace and poise, while unrestrained and free.”

This is how #chiaraboni describes the essence of the LEISURE collection, which arose during the first lockdown last year. The capsule collection features separates with a relaxed feel, understated yet filled with character, in a continuation of the brand’s signature timeless looks for the modern woman.

Essential looks include palazzo pants, slim and relaxed fit joggers with banded cuffs, versatile tops, and neatly-fitted bomber jackets that can be worn as a full look or paired with jeans. These fluid, comfortable separates are crafted in the brand’s iconic sustainable stretch jersey, which, for the FW21-22 season, are crafted in glitter and velvet fabrications and with plaid prints.

This is why the video is set precisely between those domestic walls, in the heart of Milan at sunset. Filmed through the eyes of #chiaraboni, who imagines a luminous woman who confidently embraces the future, at a time when it is difficult to imagine.

I am very happy to have made this video with Simone, I could not have trusted anyone else with the artistic direction. In addition to being a great professional, he is a brilliant friend with whom I have been sharing my artistic projects and the creativity of the New York #fashion shows for years”.