SmartFair, from March 3-5 return the stone digital fair

After the great success of last year, #smartfair, the digital fair of the stone industry, will be back with the participation of Marchetti Tech and Officine Marchetti companies represented by Branding Srl.

StoneCash, a leading trading and services platform for the stone industry, will host the third edition of the digital event SmartFair from March 3 to 5, 2021. Three days completely dedicated to industry operators during which a rich agenda of events and webinars will be available. The decision to propose a third event in less than a year comes from the great success of the first two editions, organized in May and September 2020. Over 32,000 visitors and 200 exhibitors made #smartfair the largest digital event in the stone industry. The goal of #smartfair 2021 remains the same: to help professionals carry out their business plans in a "smart" way in these times of uncertainty and social estrangement.

Among the companies that will participate in the #smartfair there are those represented by Branding Srl of Massa: "After seeing the extraordinary participation of the second edition and seeing that as Branding Italia we represent companies that have interests in the Stone Industry we could not help but give our support by joining with enthusiasm this third edition. Branding srl represents among its companies the historic brand of Officine Marchetti, which has been part of the Stone Industry since 1967, and Marchetti Tech, a company that is bringing numerous innovations to the field of chemicals and protective coatings and has brought graphene to the stone industry," said CEO Antonella Pietrelli. 

Today, Marchetti Tech has made graphene available with primers, coatings and varnishes to protect all the machinery that is corroded every year by rust, representing one of the main attractions of the latest #smartfair.

The news at #smartfair 2021

In addition to the features of previous editions, including the latest generation trading system, digital stands and the interactive map, a streaming agenda of events has been introduced that will feature interviews, company presentations, dedicated talks and much more. The video rooms featured in the digital booths at the #smartfair have been upgraded to provide greater fluidity and security during video calls. Visitors will have a private and encrypted messaging system to interact with representatives of the companies present, while exhibitors will be able to stay up-to-date on their booth traffic thanks to a push notification system, which will allow them to connect when needed. The press will also have access to their own dedicated booths where they can invite and conduct live video interviews with all available attendees.

The third edition of #smartfair will therefore once again be a unique opportunity for all industry players to interact and conduct business during this particular historical period thanks to an ambitious 24-hour service. The main companies of the stone industry have welcomed this renewed appointment with absolute enthusiasm, securing their exhibition space. Thousands of visitors, including architects and designers, are expected from all over the world.