Press release
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february 18, 2021 - ABB Formula E
Supersport to show ABB Fia Formula e World Championship live in more than 50 countries across Africa
- Multi-year deal means that from Season 7 (2020/21) all #formulae races will be #Live across Sub-Saharan #africa including South Africa
- Africa’s leading sports broadcaster will provide comprehensive coverage on SuperSport’s dedicated Motorsport Channel
London, England, (February 18, 2021) - #formulae and #SuperSport have today announced a new, multi-year #partnership to show the all-electric #racing series #Live in more than 50 African territories.
Formula E will debut on SuperSport’s Motorsport Channel on February 26 & 27 as the #abbfiaformulaeworldchampionship lights up the streets of Diriyah with a double-header in the dark to kick off the season.
SuperSport will cover all of the races scheduled on the Season 7 calendar. Fans will be able to watch each race and qualifying session #Live across SuperSport’s channels, app and website.
Each #formulae race broadcast by #SuperSport will also be available on demand through the app or website. SuperSport’s Blitz news channel will also offer season-long reporting and editorial content.
Growing Formula E’s fanbase in #africa remains important to the sport, building on the momentum of four consecutive races in Marrakesh since Season 3 (2016/17).
CHIEF MEDIA OFFICER OF FORMULA E
AARTI DABAS
"SuperSport’s reach across #africa, allied with the diversity of their rights portfolio, their localised production and their thematic channel approach demonstrates their importance as a leading media network on the continent. "We are delighted to announce this new #partnership and we will work with Africa’s leading sports broadcaster to grow our fanbase in the region, introducing more #people to the most unpredictable #racing series in the world, its world-class drivers and Formula E’s vision to accelerate sustainable human progress through the power of electric #racing."
| CHIEF EXECUTIVE OF SUPERSPORT |
| MARC JURY |
"We are very happy to have concluded a new deal to broadcast the #abbfiaformulaeworldchampionship. Motorsport has a wide following across the African continent and this will provide more thrilling action for fans on our dedicated Motorsport channel."
1018363557-LAT-20201129-EPS7T1 080204 W6I6787
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