Boulogne-Billancourt – 14th January 2021. As part of Groupe Renault’s Renaulution strategy, #dacia unveiled its 5-year plan. With the creation of the Dacia-Lada business unit, #dacia will boost its efficiency and competitiveness, while going beyond its perimeter in terms of products. The presentation of the #bigster Concept paves the way for new horizons for #dacia in the C-Segment.
Dacia will stay #dacia, always offering a trustworthy, authentic, best value-for money proposition to smart buyers. With the creation of the Dacia-Lada business unit, we’ll leverage to the full the CMF-B modular platform, boost our efficiency and further increase our products competitiveness, quality and attractiveness. We’ll have everything we need to bring the brands to higher lands, with the #bigster Concept leading the way.
(Denis Le Vot, CEO #dacia and Lada brands, during the unveiling of Renaulution)
An all-weather business model, as unique as it is efficient
For the past 15 years, #dacia has consistently rolled out contemporary, simple, and appealing vehicles. Relying on an unrivalled know-how, #dacia leverages the best proven and amortized technical solutions from Groupe Renault and Renault Nissan Mitsubishi Alliance
Thanks to a lean distribution model, #dacia has since carved out a name for itself in 44 countries, with 7 million vehicles sold so far and many best-sellers. Year after year, Sandero and Duster remain respectively the top 1 car and number one #suv sold to private customers in Europe.
With its finger firmly on the pulse of its generation, #dacia is always right on the mark. In order to strengthen its position and roll out vehicles that both fulfill the needs of clients and evolve with a changing industry, #dacia can rely on:
Bigster Concept: #dacia enters the C-Segment with an outdoorsy touch of coolness
This #suv is the #dacia way of making the C-segment accessible, at the cost of a vehicle from the segment below.
Dacia #bigster Concept epitomizes the evolution of the brand. Essential, with a touch of coolness and an outdoor spirit. It proves that accessible is not opposed by any meanings to attractiveness. In #dacia we believe so, and this car is the proof.
(Alejandro Mesonero-Romanos, #dacia #design Director)
Proportions of the #dacia #bigster Concept are contemporary yet timeless. They send a clear message of robustness. Its lines are simple and reassuring. There's no pretense here; what you see is what you get.
Its generous outside dimensions are the promise of a very spacious interior. The Y-shaped lighting signature is now larger, highlighting the SUV's bold and assertive style.
The dark #green coat underpins the adventurous explorer within.
No bells and whistles, no chrome trim or imitation-aluminium, the #bigster Concept is a genuine vehicle made with genuine principles, such as the choice to use only raw recycled plastics for all exterior protective panels.
Future figurehead of the #dacia range, it could come in both alternative-energy and hybrid engines, meaning the brand will always be perfectly in sync with changing regulation and customers expectations.
As shown by the #bigster Concept, #dacia is a way to escape, giving its clients a unique, genuine, no-frills experience. More than ever before, #dacia embodies freedom of movement and has become a statement piece that hones in on its customers’ needs and fundamental aspirations. A purchase with meaning. #dacia: always essential, ever more attractive.
© Copyright 2024