Press release
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december 04, 2020 - Mercedes-Benz
"Basics with Bernhard" – golf explained simply and for everyone: Mercedes-Benz brand ambassador and golf legend Bernhard Langer presents Educational Content Series
Stuttgart. Golf is becoming ever more popular. Due to the COVID-19 pandemic, many #people are increasingly shying away from sporting activities in enclosed spaces, preferring to be active out in the fresh air instead. #golf is one of the winners here. For the steadily growing number of new golfers, the luxury #automotive brand from Stuttgart has produced an Educational Content Series together with #mercedesbenz brand ambassador #bernhardlanger. In "Basics with Bernhard" the viewers are given fundamental knowledge on the topic of #golf (link).
Bernhard Langer has been setting standards in #golf for many years. As a professional player he has so far won more than 110 tournaments, including the legendary Masters twice. The 63-year-old has been at home on the #golf courses of this world since 1974, and #mercedesbenz has been accompanying him as a sponsor for over 30 years. In "Basics with Bernhard" the German golfing legend uses his decades of experience to address primarily those with little knowledge of #golf and to explain the basics of the #sport in a deliberately straightforward and comprehensible way.
During the five-part Content Series, #bernhardlanger is accompanied by the #mercedesbenz EQC (combined electrical consumption: 21.3-20.2 kWh/100 km; combined CO2 emissions: 0 g/km) [1]. The all-electric car is the herald of a new era and thus precisely reflects what numerous new golfers are currently experiencing when teeing off or on the green: they dare to take a step and start something new.
In the videos #bernhardlanger embodies calm congeniality as he explains to the viewer in an easily understandable way the basics that new golfers need to pay attention to. He explains why there are so many different #golf clubs and how to use them best. He also describes the various components of a regular #golf course.
"Many of our customers are very involved in #golf - just as we have been for decades", said Bettina Fetzer, Vice President Marketing #mercedesbenz AG. "We are very pleased that we were able to create a content series with our long-standing brand ambassador #bernhardlanger that also appeals to a younger #golf audience."
The brand with the three-pointed star and #bernhardlanger are hoping to make the #sport of #golf known to a broader public. The Educational Content Series is available on YouTube (link) and Instagram (link).
[1] The power consumption was determined on the basis of Commission Regulation (EC) No 692/2008. The power consumption is dependent on the vehicle configuration.
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