ESEMPLARE opens in Turin - at Green Pea - its first flagship store

December 8th , Turin - the innovative city of Italy - #esemplare opens the first flagship store at #green Pea – the first #green Retail Park in the world dedicated to Respect and Sustainability.

A further step in the path of authentic and sustainable growth of the brand.

What makes #esemplare unique - functional and sustainable urban wear brand - is the combination of a Truly Sustainable Approach and a Performing Urban Product.

This is the reason why #esemplare perfectly fits into the inner concept of #green Pea: a way of consuming in harmony with Nature and, at the same time, producing accordingly to the sense of beauty and originality of Made in Italy.

ESEMPLARE represents an opportunity to dress in a different way, giving a new meaning to the concept of "clothing": garments with personality and zero impact on the environment.

In line with this philosophy, #esemplare has abandoned the linear reasoning for a circular way of thinking.

ESEMPLARE garments are designed starting from existing resources and realized through processes of recycling and regeneration of materials.

Each end represents the possibility of a new beginning.

For this reason, #esemplare chooses #green Pea as its partner for the opening of the world's first flagship.

A #partnership that perfectly fits on the "Green Team", a project #esemplare has been focusing on, a network of collaborations and contacts to shares sustainable values with.

Fulvio Botto and #francescomartorella, #esemplare brand owners, underline "We believe that the opening of #green Pea, in such a moment of great changes, represents an example of courage for the Turinese and Italian entrepreneurship.

As Italian and Turin-born brand, we are proud to be part of it and to open our first flagship in this context."

Perfectly integrated into the #green Pea’s architecture - modern and sustainable in every details -
ESEMPLARE store, 54m² at the second floor, is designed as an open space that breathes and lets you breathe.

ESEMPLARE presents inside the store the #stefanomancuso and PNAT’s project – "La Fabbrica dell'Aria": the first pioneering indoor air purification system that operates through plants.

La Fabbrica dell'Aria is a small indoor greenhouse with an innovative air purification system functioning through plants.

Thanks to its technology, it employs and boosts plants’ ability to effectively absorb and degrade atmospheric pollutants.

Equipped with sensors, the greenhouse is able to measure and visualize the improvement of air quality.

A theme – the air –strongly linked to the iconic concept of the brand: Technology Meets Ecology – technology at the service of sustainability.

ESEMPLARE flagship at #green Pea is just another step forward in the growth path started 2 years ago to give new strength to the brand.

A clear strategy that, from retail point of view, marked the opening of the first brand showroom in Milan in December 2019 and the launch of #esemplare e-commerce platform in September 2020.

On the wholesale channel, the brand is moving more and more towards an international coverage, defining selected partnerships with the aim of establishing strong and lasting relationships.

A growth that looks to a sustainable future.

Because having to choose between a sustainable future and an unsustainable present, #esemplare has already chosen which side to take.