Going Strong as the Industry Leader: ProWine China 2020 Concludes on a Successful Note

As the only international wines and spirits trade fair since the outbreak of COVID-19, #prowinechina2020 drew a successful conclusion on November 12th, 2020. This has been made possible by the effective epidemic control in China, as well as a strict hygiene and safety concept from the organizers and the care and support from the industry. A total of 400 wine producers and distributors from 17 countries and regions contributed to a global showing of wines and spirits. Boutique wineries and premium wine producers from all over the world were present at #prowinechina2020 to get in contact with local producers, importers, distributors and key buyers.

Under strict anti-epidemic measures of the organizers, a total of 22,542 trade visitors attended the 3-day #event, an increase of 9,2 % compared to the previous edition. In addition, to local visitors, many also came from Beijing, Guangdong, Sichuan, Hainan, Shandong, Liaoning, Inner Mongolia and Macau.

Michael Degen, Executive Director, Messe Düsseldorf GmbH, explained: “Organizing #prowinechina2020 on schedule amidst the epidemic was more challenging this year than ever. We are delighted that the #event maintains its international feature and hope its success will lead to new opportunities for the promotion of both domestic and international economic cycles in the post-epidemic era in the wines and spirits sector. "

Ian Roberts, Managing Director of Hospitality, Food and Beverage of Informa Markets said: “We are delighted with this year's #prowine China, which has attracted 22,542 visitors. The various multi city promotion and publicity campaigns which we have undertook all year to promote #prowine China 2021 have laid a very strong foundation for this year's edition, despite the COVID-19 epidemic."

ProWine China as the heart for wine professionals with a fascinating supporting program

ProWine China 2020 continues its commitment to offering premium wine education with a diverse program of supporting events. Masters of Wine including ZHU Jian, Fongyee Walker, Edward Ragg and Julien Boulard staged the "Master's Secret Selection" masterclass. Professor LI Demei led a group of distinguished guests including SONG Ping (Domaines Barons de Rothschild Lafite China Manager), ZHANG Yanzhi (Owner of Xige Estate), LV Yang MS (Wine Consultant of Shangri-La Hotel Group, Founder of Grapea & Co.), Miss Yuan (Founder of Miss Yuan’s WineShop) and WANG Jun (ASC Fine Wines Chief Operating Officer) to look into “The Impact of the Epidemic on Wine Consumption – Opportunity and Reaction of the Industry”. Meanwhile, WSET also organized several attractive masterclasses and tastings on site. The third day of the show witnessed a successful second edition of Sake Blind Tasting Competition.

Gus ZHU MW explained: "I can feel that the trade visitors who joined my masterclasses really enjoyed our wine list, thanks to the sponsorship of wineries who listened carefully to the market and consumers. I think #prowine China is doing a fantastic job in wine education. Investment in this area does not bring immediate results or returns but will yield far-reaching impact."